The awards continue to reward the very best in media and marketing from around the globe. Recognising and celebrating the most innovative and effective advertising, media and marketing campaigns, awarding agencies, media owners and advertisers for their strategy, execution and delivery.
We will be opening for entries on Thursday, 8th March 2018. Click here to view the Winners from last year.
1st stage: Written entry (approx. 800 words) in English for 4 sections: Insight, Strategy, Execution and Results.
2nd stage: ONLY for shortlisted entrants – submit a video for your entry. Shortlisted entrants will be given more details.
KEY DATES
To see the description for each category, click to expand.
In the following categories, work can be entered based on the industry your client is operating in.
This category is open to campaigns within and related to the automotive and personal mobility industry, including car, motorbike and car parts manufacturers, as well as chauffeur services.
This category is open to campaigns within the finance and utilities industries. Including but not limited to insurance, banking, energy and commodities.
This category will honour the best media or marketing campaign for the food and beverage market, including alcoholic drinks and food and drink chains.
Including retailers, luxury brands, e-commerce and fashion brand campaigns.
This category is open to campaigns within and related to the fast moving consumer goods, excluding food and beverages which should be entered in its dedicated category.
Awarding the best campaign within the media, entertainment and sports industries. Including but not limited to campaigns for publishers, movie launches, computer games, TV stations and sporting events.
This category is open to all tourism, travel and leisure campaigns. Including campaigns for airlines, tourism, country brands, hotels and leisure venues.
This category rewards the best campaigns for a technology or telecommunication product or service, such as mobile phones and operators, tech products and gadgets, AR/ VR campaigns, IoT products and consumer electronics.
In the following categories, work can be entered based on campaign specifics.
This category honours the truly international campaigns that have successfully been implemented across different markets. Winners will have solved the challenge to communicate one central brand message throughout different cultures audiences. Judges want to see how the campaign coordinated activity across multiple languages, tackling differing levels of brand awareness and social and cultural market differences and the impact the campaign had in each of the markets.
To be eligible for this category, the campaign must have been implemented in minimum 2 country markets.
This award will recognise the creative and strategic media and marketing approach that results in a qualified brand impact on the local audience. The winning work could be that for a global brand or global brand campaign adapted for local execution, so long as it shows initiative specifically for the local audience, recognising cultural nuances. In particular judges will look for great insight, execution including the use of appropriate media channels, and strong results such as increases in brand perception, customer engagement and sales.
This category celebrates brands that demonstrate clear consumer insight and through the development of a brilliant and fertile strategy and precise execution, and connectivity with the target audience. This can include any form of media used, whether a single or multi-platform campaign. Judges will favour results that meet the brand’s objectives.
This category will reward the campaign that achieved the most against its stated targets. Results play a critical part in the judges’ evaluation, where figures showing the campaign’s direct impact on sales will be compelling, though other ROI metrics will be considered. Positive uplift against business targets rather than campaign metrics will be most favoured.
The Effectiveness Award is open to all campaigns, whether consumer or corporate, and judges will consider the size and difficulty of the aims of the campaign or the changing nature of the challenge when making their decision.
This category will allow a two-year eligibility period, with campaigns that ran between 1 April 2016 and 31 March 2018 eligible for entry.
This award recognises the success of a campaign based on the partnership between two parties, including but not exclusively between an agency, media owner, brand or ad technology owner. The partnership should have been integral to the success of the campaign, and judges will particularly reward innovation in the implementation of the partnership. The partnership could be for a sustained partnership long-term, or a one-off.
Two parties from the partnership may be nominated for this award, with both parties being rewarded when selected as having the year’s winning partnership.
The winner of this category must have combined two or more platforms, such as mobile, OOH, social media, TV, cinema, radio, print or other. The successful multi-channel campaign must show an effective use of the mediums in a creative and engaging way to obtain great results on clear objectives. The decisions behind the varying platform choices should be clear.
The winner in this category will have effectively used traditional media such as television, print, radio or OOH, or small and large sized ambient media or objects, such as promotional products, non-traditional billboards and installations to reach consumers. The campaign may have had some digital influence, but should show how traditional or ambient media was the key element of the media and marketing plan that helped deliver results.
This category rewards campaigns which had content at their heart, including the creation and distribution of content. The campaign could use original content, existing content, or user-generated content as part of the execution. The use could be planned as part of a longer-term strategy, or as a fast response prompted by a particular event or action. In particular judges will look for content that fits with the brand strategy and clearly address the marketing challenge.
The category rewards an outstanding creative idea which provided a game-changing solution to an international media and marketing challenge. The winner will be able to demonstrate how the idea, big or small, has led to great work and resulted in tangible business benefits. The winner will also be able to show the seamless implementation of media and marketing strategies around this idea.
The winning entry in this category should demonstrate the best use of small or big data, which has ultimately improved results, as evidenced by metrics such as web conversions, increases in the average order value, a reduction in online CPA, or increase in ROI. Pre- and post-campaign statistics will be another useful benchmark for judges.
This category searches for campaigns driven by digital, ranging from social to video, web or digital installations crossing lines between online and offline. Interaction and results, which only digital media could have achieved, will be a key to winning the trophy.
Brand experience is the key word for this category. Judges will expect to see how the brand has developed its interaction with the consumer, brand awareness and exposure through its event, experiential activation or sponsorship. The experience could be physically tangible, digital or virtual, but the case should be clear on its results and highlight how the activation has driven the campaign and brought the brand to life.
This category will award the campaign in which the media plan was the driver to success. Fitted seamingless around the creative idea, judges will look for media plans that elevated and amplified the idea and rolled it out throughout suitable channels, reaching and engaging its consumer and delivering outstanding results.
This category is identifying the best mobile-first campaigns. Any form of mobile media and marketing used to reach and engage consumers will be considered, including apps, content, geolocation or any form of mobile advertising, provided it shows how mobile has been essential to the campaign.
This category is for campaigns in which PR was a distinctive driver for its success. Judges will be looking for the public dialogue that changed perceptions and behaviors, and how PR enhanced the reputation of a product or the company and elevated the campaigns. Judges can be particular impressed where PR had a lasting impact or changed behaviour.
The winning campaign will be able to demonstrate a good brand/technology fit and show innovation in the use of new or existing technology to reach an audience and meet the marketing challenge. Technology can include, but not limited to, AI, chatbots, IOT, voice activations, drones, AV technologies, etc.
The winners of these categories are calculated by a points system based on the successful submissions to the entering categories.
M&M Global Awards seeks out the hottest rising stars in international media and marketing. Entrants will be judged on their achievements in international media to date, and their prospects of becoming a future media leader. Criteria for entry is currently working across two or more international markets, and nominees are born in or after 1988.
The jury will choose 10-15 winners. Winners will
– be introduced on the M&M Global publication
– be introduced at the M&M Global Awards show
– receive a certificate.
Entry fee is £100 per entry.
This category is dedicated to media owners who create commercial content to resonate, engage and ultimately increase product, or service uplift for their clients. This branded content could come in various formats – from video to social media copy – and be amplified across multiple channels. The key is to show how the content has created value for the clients and delivered significant ROI, which could be highlighted in the form of new data and an increase in brand awareness and engagement. The winner should be able to demonstrate how the creation of content supported the overall strategy of their clients, and achieved tangible results
Entrants will be able to showcase up to 3 client projects which will be taken into consideration by the jury.
Entries will be judged based on the following criteria:
Creativity 25%
Effectiveness 25%
Innovation 25%
Versatility 25%
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Interested in becoming a sponsor or partner? We offer bespoke sponsorship and partnership opportunities. For more information email Komla Ayewoh, Global Lead – Commercial Partnerships,
or call 0207 367 6464.
See below our 2018 judges confirmed so far.
We are delighted to announce this year’s winners which were announced at a lavish ceremony at the Natural History Museum on 7 September 2017.
This year, the M&M Global Awards will be held at Troxy, one of London’s most iconic venues. This beautiful Grade II-listed Art Deco building has seen some epic events over the years and we’re proud to host our 29th year in spectacular fashion. We’ll take you on a journey back through time to the roaring 1920’s where you will be immersed in the glitz and glamour of the era at our Peaky Blinders meets Boardwalk Empire inspired event. More details to follow soon.
The M&M Global Awards are open to all companies involved in advertising and communications, including (but not limited to) media agencies, PR agencies, media owners, full-service agencies, creative agencies, event/experiential agencies, digital agencies, ad tech agencies, mobile agencies, content creators, production companies, industry associations and research business.
All entries must have been made within the context of a normal paying contract with a client, except in case of charitable clients or organisations. All entries must have been produced with the full knowledge of the trademark/copyright owner of the product or brand advertised.
To be eligible for the entering categories, the majority of the campaign must have run between 1 April 2017 and 31 March 2018, and can have been implemented locally, regionally or globally.
If your campaign started a little earlier or ended later than the eligibility dates it can still be considered as long as the bulk of your campaign has run within the eligibility dates and it wasn’t entered in M&M Global Awards 2017. Please contact the team at awards@festivalofmedia.com if you need more information.
The early entry deadline* is Thursday 22nd March 2018.
The entry deadline is Thursday 19th April 2018.
*Entry price is £299 GBP for submissions made and paid for by Thursday 22nd March 2018.
***Entry price is £349 GBP for submissions made and paid for after Thursday 19th April 2018.
The organiser reserves the right to extend the entry period if there is demand. Any entries submitted after the 19th April will have a £40 late fee added to the standard entry fee.
The shortlist will be announced on Thursday 13th July 2018.
The winners will be announced and presented with their award on Thursday 20th September 2018 in London at the Troxy.
Winners will also be announced on the M&M Global Awards website and social media.
If you need more time to put together your entries, please get in touch specifying the total number of entries you are planning to submit. We will do our best to accommodate your request.
You are welcome to enter the same campaign into multiple categories. However, please ensure that the copy you add under each section (Insights, Strategy, Execution, Results) is relevant to the specific category you are entering. Judges will assess each campaign strictly against the category criteria. We recommend that you tailor your entry per category.
You are welcome to move your entry to another category or enter the same entry into different categories but these actions need to take place before the deadline. It is not possible to move entries across categories after the entry deadline.
M&M Global Awards’ organisers cannot move your entry. Even if a judge might want to reward your entry under a different category they feel it fits better into, M&M Global Awards will not allow this.
No, there can only be one Entering Company. This will be the company that receives the trophy should the entry win. It is possible to credit other companies under the ‘Other credits’ section on your submission form. The only exception to this is for submissions into the BEST PARTNERSHIP AWARD, in which it is possible to enter as joint entrants.
Once the shortlist is announced there is a five working day window for any credit change requests belonging to the “other credit” section. After the five working days period, all information on the shortlist will be considered final and no further information or request for credit amendments will be considered. In exceptional cases based on substantial changes in the entrant company (such as name or internal structural change) C Squared Networks Ltd reserves the right to amend the entrant company if seen as necessary to represent the entrant correctly. However in no case can the entrant be replaced by another company.
You will need to confirm you have received approval from your client to enter the awards and that all information included is correct.
Should your client require an official letter from the organisers confirming the confidentiality of the written submissions, in order to approve your participation in the awards, please get in touch with awards@festivalofmedia.com
You need to upload 2 images to illustrate your written entry. The images can be just a picture or a screenshot from a video and don’t need to be story boards, as long as they illustrate your campaign. Note that these will not be scored by the jury.
Please make sure that the files are not exceeding 10MB and are saved in JPEG.
Shortlist entries will appear on the website and we will also get in touch with the main contact on the entry form to notify the shortlisted entrants that they need to submit their video for the final judging round. For this reason, it is important that the entry form includes 2 main contacts from the entrant’s company to ensure we are able to successfully reach them.
No. Only the shortlisted entrants will be asked to submit their video. The Shortlist will appear on our website and all the shortlisted entrants will be notified personally with instructions on how to send their video reel.
1st stage: Judging the written entries only
The judges will review and score the written entries. Each written entry includes the following sections: Objectives, Insight, Strategy, Execution and Results.
The highest scoring entries will be entered into the Shortlist.
Note: Judges will not score the ‘Objectives’ section. This section has been introduced to all the categories in order to provide the judges with a better understanding of what the campaign was trying to achieve but it is not scored.
2nd stage: Judging the entry videos
The final jury will review all the shortlisted videos and score these based on the Insight, Strategy, Execution and Results of each campaign, with the highest scoring selected as the winners.
M&M Global Awards jury consists of clients, agencies and specialist agencies. The Chair of the jury is a senior advertiser and always will be and our panels always strive to have at least 40% client attendance. You can see who is judging this year’s Awards on the Judges section from our website.
If you would like to nominate someone to be part of the jury, please fill in your nomination here. Should your nominee be chosen, we ensure to keep you in the conversation.
The International Advertiser of the Year is selected on point system based on best performing brands as per entered campaigns.
To win Campaign of the Year one single campaign needs to win across as many categories as possible.
Payments can be made online by credit card (Visa, Mastercard, JCB, Solo, Maestro and AMEX) or via bank transfer. You will have the option between paying by card or invoice at the check-out process. Cheques are not accepted. Please note that card payments will always be processed in British Pounds (£GBP). You will automatically receive a payment confirmation email in your inbox.
If you miss the deadline and are unable to login on the entry site to proceed with payment, please email awards@festivalofmedia.com.
If you require a confirmation that your payment has been received, a copy of your invoice, any amendments on your invoice or a PO number if necessary, please email finance@festivalofmedia.com.
Please check our Terms & Conditions for more information.
We cannot process card payments in USD but we may invoice you in this currency. Please email finance@festivalofmedia.com with the following details:
Note: The price in USD will be subject to the current exchange rate.
Yes, all submissions can be altered or withdrawn at any time up until the final deadline.
Please contact awards@festivalofmedia.com should you need extra trophies or certificates.
Please ensure the listing of your company name and any other credits on your entry form are correct and approved before completing and submitting it. These will be used publicly when the Shortlist is announced online based on the information you have provided on your entry form. Once the shortlist is announced there is a five working day window for any credit change requests belonging to the “other credit” section. After the five working days period, all information on the shortlist will be considered final and no further information or request for credit amendments will be considered. After the entry system is closed, no more changes can be made to the entrant company. In exceptional cases based on substantial changes in the entrant company (such as name or internal structural change) C Squared Networks Ltd reserves the right to amend the entrant company if seen as necessary to represent the entrant correctly. However in no case can the entrant be replaced by another company.
