Final Jury

Liz is the Global Business Lead at PHD Global Business in London.  She oversees the media planning and buying across a group of accounts including HP EMEA, SAP EMEA, Logitech, Bayer and Pokerstars.  Formerly she was the Group Global Strategy Director working across Personal Care and Home care for Unilever.  Liz has a Business Degree and an MBA, and enjoys skiing, travelling and supporting her kids in their various sporting activities.  She lives in South West London with her husband kids and dog, who they all enjoy walking in Richmond Park.

Final Jury

Sam Fay is a marketing, PR and brand strategy expert with over 20 years’ experience in the publishing, broadcast, entertainment and games industries.

She is an experienced speaker (Chief Strategy Officer Summit, Festival of Marketing, Cannes Lions Festival of Creativity) and a regular on the judging circuit and in the past year has sat on judging panels for the European Sponsorship Association, PR Moment, Creative Pool, Muse Creative Awards, Brand Film Festival and the UK Agency Awards.

As well as bringing her extensive industry insight to judging panels, Sam is passionate about celebrating the best in class – not surprising when you consider she has worked at Guinness World Records for 14 years!

Shortlisting Jury

Natalie is a communications planning and brand strategy specialist, with a breadth of experience working across a range of communications disciplines and market sectors at the global, regional and local level. She’s a big believer in communications that engage with consumers in a way that changes behaviour and drives business results. Originally from the UK, Natalie is currently based at DDB in Vancouver, Canada.

Shortlisting Jury

Alexandra is COO of Adludio, the MarTech company behind Sensory Creative.

Her international background combines a unique creative sensibility with nearly ten years of experience in the digital tech space. She holds a proven track record leading digital growth strategies, brand building, data and insights management, and mobile product.

Alexandra has a real passion for innovation, new ideas and unchartered solutions, but she gets most excited at getting things done.

MBA from the University of Cambridge and member of the IAB Research Council.

Shortlisting Jury 

Oscar Romero is currently Head of Performance Media at Mediavest | Performics. A leading performance marketing practice in the Publicis Media Group. His biddable media experience spans across a wide range of verticals including FMCG, Retail, Financial Services, Travel, Telecoms, Automotive and Pharma.

Oscar is a results driven marketing specialist with over 15 years’ experience in both client-side and agency-side roles. In his career, he has been responsible for the strategic marketing of all digital channels including Search, Social and Programmatic. Oscar began his first search role in 2000 as an SEO consultant working for small and medium-sized companies and since has held roles at PDV, Hewlett Packard and I-level.

Now at Mediavest Performics (Publicis Media), Oscar is an avid believer that innovation is pivotal to delivering strong client results. Over the years, he has had the opportunity to develop and implement award winning search strategies for globally recognised companies including P&G, Samsung, Skyscanner, GSK and more.

Shortlisting Jury

Shortlisting and Final Jury

Ross has 17 years experience in the media and marketing industry. He joined
digital agency Profero in September 2004 and in 2007 he launched Profero
Performance – a dedicated performance media offer. In 2016 Ross successfully
merged Profero Performance with Mediahub, MullenLowe’s growing global media
entity with a challenger mentality at its core. Offering full-service media planning
and buying, digital performance and analytics. Over the course of his career Ross
has worked for some of the world’s most recognisable brands, including Apple,
Amazon, Motorola, Nike, Western Union, Marks & Spencer and Eurosport.

Shortlisting & Final Jury

Susan Agliata is the Head of YouTube Branded Content for Europe, Middle East & Africa at Google.

She works with the world’s largest brands and agencies to help them shape the future of entertainment by telling inspiring stories in innovative ways and connect to new, influential communities.

After beginning her career in publishing at The New York Times, Susan followed her passion for online video and joined Google NYC in 2009. After spending a few sunny years in Silicon Valley, she now lives and works in rainy London. She is an active member of the Internet Advertising Bureau (IAB) Native and Content Council, helping to shape the future of the ecosystem and empower advertisers to understand the full potential of sight, sound and motion, and has served on international industry juries from Dubai Lynx to the British Association of Film and Television Arts (BAFTA).

When she needs perking up she watches this video.

Shortlisting & Final Jury

Phil Wade is responsible for all aspects of marketing and PR  for the Jetstar Brand across the globe. Jetstar was set up by the Qantas Group in Australia 13 years ago and now flies to 86 destinations across 16 countries in the Asia Pacific region . Since inception 200 million customers have chosen Jetstar as an airline, to meet friends and family, enjoy holidays and make business trips that otherwise would not have been possible. Jetstar is a young dynamic and rapidly growing brand and Phil and his multiple award winning teams’ job is to ensure that all brand communications, digital marketing and content creation  is tailored to meet the rapidly growing and varied needs of the Asian Pacific traveller. Phil has over 15 years of global  Marketing and Ecommerce experience  and has previously worked at Wesfarmers (Marketing and Ecommerce Director Target Australia) , TJX (Marketing Director TK Maxx)  and Unilever.

Shortlisting & Final Jury

Janet is the global strategy lead on Havas Media´s key accounts (Danone, LG, LVMH, Puig, Agrolimen, Swarovski, Telefonica, AXA) focused on driving strategic excellence, thought leadership and innovation to clients and internal teams.  She has extensive experience leading multi-disciplinary teams across NA, Latam, EMEA and APAC markets.

Fascinated by the human psyche and its implications on marketing and communications, Janet received her BA in Biopsychology from Vasser College.  She started her media career at Starcom Mediavest in New York focused on P&G´s successful Crest portfolio.  After getting her MBA from London Business School, Janet joined ZenithOptimedia International in London in the newly created Communications Planning team as a Director working on Electrolux, HP, Zurich Insurance and HTC.

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Shortlisting and Final Jury

Professional Summary

TV and Digital Media Director with a career built on creativity, collaboration and commercial focus. Creative and production background with solid relationship building skills and an unending curiosity.

Executive Creative Director – Discovery/Eurosport                                         

Senior management team member within International advertising sales group ‘One Discovery World’. Client-facing, key point-person on commercial content for Eurosport – (with overview on Discovery). Helping brands by creating content that people want to spend time with.

Shortlisting & Final Jury

Over his 30 years in the Communication industry, Paul Cahierre has touched all aspects of the business: publishing, advertising, media and digital.

After a successful career in advertising, he launched the Polka agency in 1993, which became Adkeys after merging with agencies Légende, Encore Eux and Blue Spirit.

At the same time, he started a new career as a publisher and launched various magazines, both general-interest (Encore, Internet et Entreprise…) and business-focused (Virgin, Lancôme…).

In 1994, he also started developing Mediakeys, a global media agency now active all around the world through its 9 customer hubs: Paris, New York, Sao Paulo, Beijing, Hong Kong, Singapore, Tokyo, Milan and Zurich.

He is currently investing in the digital communication field as well as developing multi-local solutions (Dr Banner, GlobalAd, MyLocalAd). All of these activities are brought together as part of the ComKeys Group.

He is the author of “Global Shoppers: Economic Issues and Marketing Prospects of Travel Retail”, under Bellerive Publishing.

Shortlisting Jury

Celia has more than 14 years of experience leading digital marketing projects for global brands, but focused in Latin American markets. She has played a key role in the development of innovative initiatives for several brands, for example, the first digital CRM focused in brand engagement and purchase redemption; the launch of the first big portal of news in Mexico, as well as the first local online TV channel, long before YouTube even existed.
In the last 12 years, she has focused in digital initiatives for global brands, such as Coca-Cola, Nike, SAP, Avon, Kellogg’s, Canon, HP, American Express, among others she has participated in digital initiatives for Latin America including different solutions of digital marketing, from research, analytics, planning, development, media strategies, search marketing (SEO-SEM), social media, social listening, content management, CRM, always being result-oriented and very focused on a deeper audience understanding, which is needed for developing strategies for such different cultures in all the countries, from Brazil to Mexico, and also inside each country, where audiences have so different mores and traditions.
An industry leader: ex-President of the IAB Best Practices Committee; member of the Quality Committee for the Digital Glossary, and member of IAB Mixx Jury Panel, among other activities for developing the Mexican digital industry development.

Shortlisting Jury

For close to two decades, Jason has been a key industry leader in transforming brands in the digital age.  In 1999, after selling his mail order business in Melbourne at the age of 27, Jason started his digital marketing career at Saatchi & Saatchi Taiwan at the dawn of the digital age, setting up their first interactive marketing division.  Since then, Jason has held management positions with some of the top digital advertising and branding agencies, including OgivyOne as Managing Director, Shanghai and Saatchi & Saatchi – Saatchi Labs, Greater China Managing Director.

Over the years Jason has been a pioneer in spearheading some of the first, biggest, and most successful digital and CRM initiatives including L’Oréal luxury brands’ award winning CRM programs, and Shanghai GM’s massive cross brands CRM marketing initiative in China.

Kinetic (a WPP Group Company) is the largest out of home media agency both globally and in China. As Managing Partner, Jason is in charge of injecting digital and mobile integration into its core media services.

Shortlisting Jury 

Amon Ghaiumy is the Director of EMEA at Moat, an analytics and intelligence company focused on digital advertising. Moat develops technologies to help brand advertisers and publishers evaluate, optimize, and transact in digital advertising by measuring attention. In his role, Amon cultivates partnerships across the digital advertising ecosystem in European, Middle Eastern and Asian markets. By collaborating with executives at agencies, leading global brands, premium online publishers, and many of the world’s leading platforms, Amon delivers technology that enables his partners to build programs that drive brand-safe messaging and effectively capture attention online. Prior to Moat, Amon held positions at Deutsche Bank and KPMG. Amon is based in London, United Kingdom and has a B.A. in Economics from Brown University.

Shortlisting Jury

Whitney Brewer creates, manages and executes digital media and marketing campaigns that help drive ticket sales in over 70+ countries.  Working on movies allows Whitney to craft highly creative and unique partnerships with some of the world’s top media brands to find new and motivating ways to reach consumers in their natural environments. Over her 9+ years in the media industry she has worked over 100+ films including the major global franchises Spider-Man, James Bond and Resident Evil.

Shortlisting Jury

With more than 10 years’ experience, Dorota is a highly motivated media professional with strong local and international background gained from both client and media agencies roles. Dorota joined Philips International in 2014 as Global Media Manager. She has in-depth knowledge of media landscape and great passion for data driven marketing.

Shortlisting Jury

Hanan was born in Lebanon and she has a Master  in Business Administration with a BA in Interior Design .  She worked in both Lebanon and Qatar with 13 years of experience in Marketing Communications and Public Relations.  This diversification between Art and Marketing forged her skills and knowledge to embrace communication with a holistic approach  in addition to a strong know- how of the local market in Qatar.

Specialties:

Marketing Communication Strategy,  Integrated Media Planning , Media  Buying,  Insights Research,  Post Campaign Monitoring and Evaluation; Sponsorship Evaluation and Implementation,  Event Management ,  Field Activation Team management and supervision ,  Financial Media Budget and Business  Development.

Background:

With 13 years of experience in Marketing Communications and Public Relations,  she has handled the advertising, media, PR and event management activities of a wide portfolio of clients in different industries such as telecommunications (ooredoo & Vodafone), banking (QNB & Doha Bank), automotive (Mitsubishi & Subaru) and real estate (UDC & Al Fardan Real Estate). Sports Events ( 2015 Handball , 2016 Qatar Rio )  to name a few.

Languages:

She speaks Arabic, English and  French.

Shortlisting Jury

Fern is a Global Digital Partner at Carat, where she is responsible for driving digital and programmatic strategy across global clients.

A digital specialist, Fern has over 10 years’ experience spanning both local, regional and global markets; including 4 years based in Australia. She has worked across brands such as Diageo, VWG, Shell, and GSK in performance and programmatic.

Prior to joining Carat in 2016, Fern operated a global digital team spanning paid media channels and created a programmatic EMEA hub at Mediacom Worldwide.

Fern has been recognised for her talent in both the Top 100 Drum Digirati, and in Google’s Top 10 Women in Search.

Shortlisting Jury

A seasoned international executive able to conduct business and manage teams effectively in any international setting or socio-economic environment.

A trusted authority on the Latin American Film and Television industry with high level business and political contacts throughout the region and in the US.

Warner Bros. Pictures International – Burbank, CA   01/2003- Present

Senior Vice President, Latin America Marketing   (Vice President of International Marketing from 01/2003 to 12/2016)

• Management of marketing strategy and implementation of campaigns for all films released by Warner Bros. Pictures Theatrical in Latin America, covering 17 countries as of 2016.  Specific areas include media strategy and buying (determining budgets and reviewing media plans from 17 countries as well as pan-regional plans):  publicity, including world-wide events such as red carpet premieres; materials, including creative decisions on materials to be used to promote WB releases in Latin America; the negotiation and execution of large scale promotions for Latin America markets; and the creative and strategic management of digital campaigns for Latin America.

• As the single office overseeing multi-million dollar budgets across Latin America, the Regional Marketing Office is singularly positioned to communicate studio strategy with respect to each film campaign and to ensure the translation of that strategy into an effective localized outreach.  In addition, this office must ensure that campaigns are implemented with an eye on the bottom line – ultimately to generate net profits for the home office.

• Oversight of the digital area requires a constantly evolving skill set in order to understand and manage the creative development of localized materials and more particularly the buying of digital media using Digital Management Platforms, as well as hiring/overseeing creative and technical agencies to assist with this work.  Warner Bros.’ efforts in the development and execution of digital campaigns to market our films are second to none in the industry and have been the subject of several case studies and awards, including the prestigious Festival of Media Latin America Silver award in 2016 for the Best Communication Strategy for our SAN ANDREAS campaign.

• Major successful film campaigns over the years include: all of the HARRY POTTER releases, the LORD OF THE RINGS and HOBBIT Trilogies, GRAVITY, THE DARK KNGHT trilogy, MAD MAX FURY ROAD, and dozens more.

Shortlisting Jury

President and CEO of award-winning creative agency Mekanism, Jason Harris works closely with brands to create shareable and provocative campaigns that engage audiences. Under his leadership, Mekanism was named to Ad Age’s 2016 Best Places to work, Agency A List, Creativity’s Creative 50, Effie’s Most Effective Independent Agencies, and Harris has been profiled by The New York Times, Fast Company and ABC’s “Nightline.”

Harris serves on the board of directors for Advertising Week, the United Nations’ Social Impact Leadership Council, and is an advising member of the elite Brand 50. He has helped build some of the world’s most iconic brands: Disney, adidas, Levi’s, Ben & Jerry’s, The White House, Nordstrom, Pepsi, MillerCoors, Amazon and The North Face.  In 2015, Harris was named #5 on the list of the top 10 most influential social impact leaders. His methods have been covered and studied by Harvard Business School.

Shortlisting Jury 

As VP of Global Partnerships at Viber, Cristina Constandache directs, defines and leads revenue-generating activities to ensure its success for global partnerships and advertising on Viber for Viber’s 800M+ users. To do this, Cristina draws on more than 10 years of experience in global media sales with a proven track record in advertising, business development and client services.

Prior to working at Viber, Cristina was the VP of EMEA and Americas Business Partnerships at Cheetah Mobile, the 4^th largest app developer in the world, where she oversaw all global revenue generating activities for mobile advertising campaigns. Before joining Cheetah Mobile, Cristina led the commercial team at Mobpartner until its acquisition by Cheetah Mobile. Cristina has also held senior management positions at online media planning and affiliate marketing agencies including Intela, Aedgency, and Commission Junction.

A thought leader in all things mobile, Cristina regularly shares her expertise in advising brand and agency marketers, speaking at events, and contributing articles to industry trade publications.

Gemma Hunter is an award-winning, internationally recognised content specialist. With more than 20 years’ in media and advertising, she has spent the last seven with MediaCom. Her remit spans oversight of content strategy, creative, production, distribution, PR, brand and marketing. Gemma’s expertise has seen her hold and excel in the highest level creative and executive roles, across major agencies, in major markets including global, pan-Europe, Japan, Korea, Australia and the Asia Pacific.

Gemma is associated with the who’s who of the world’s biggest and best known brands, evidence of her extraordinary category expertise. She has applied her skills and insights to clients spanning tech and auto through FMCG, alcohol, entertainment, fashion and travel. She also has deep experience in the government and not-for-profit sectors.

Gemma’s imprimatur can be found on everything from brand-funded prime-time TV series, to international events, agency PR to bespoke content across every channel. Her talents include identifying, leading and developing award-winning, high performance teams.

In a career with many standout achievements, just a few of Gemma’s include:

• Winning the first ever CANNES LION for Brand Entertainment for the GT Academy (Playstation & Nissan, 2008)
• Creating Air Rescue, the first ever brand-funder TV series in peak on a free-to-air channel (Westpac, 2013 – to date). Winner of One Show, MFA’s, FOMA, FOMG, Spikes
• Creating There is something I have to tell you, a short form content series dealing with stigma and testing around HIV (Qld Govt.) This was subsequently adopted by the Global HIV comms council.
• Winning BEfest’s Content Marketing Agency of the Year in 2014.

Gemma is also a Marketing Academy Australia scholar & future leader, a member of the Australian Marketing Institute, a panellist for B&T creative and a member of the AdNews “40under40”.

Working for more than 20 years with digital advertising and creation, Baldini is co-founder and Chief Relationship Officer at W3haus, the biggest independent digital agency in Brazil.

Under his leadership W3haus won the accounts of O Boticario, Bauducco, Tic Tac, Kinder and Bayer Consumer and Pet Health Care.

He balances his executive functions with his artistic career. His art can be found in digital and analog platforms, books, magazines, tv, clothes and furniture. He has illustrated for brands like Coca-Cola, Mondelez, Tramontina. Works in collaboration with architects, writers and fashion designers. His works were shown in art shows around the world and his portfolio was published in several media and as a highlight in “illustration Now v.3” by Taschen Books.

In 2014 Baldini was a speaker in Cannes Lions Festival discussing Brazilian Independent Creative Voices.

Baldini studied Advertising in Universidade Federal do Rio Grande do Sul, arts at Parsons in New York and took part in a programme of creative leadership in Berlin School of Creative Leadership.

With more than 20 years’ experience in media, Jodie joined Publicis Media in 2013 after nearly two decades at Dentsu Aegis. Leading Publicis Media’s Global Network Client organisation out of EMEA, Jodie has had responsibility for the extensive global teams situated across the world, driving organic and new business growth and accelerating the transformation of the global client organisation to be a digitally led, data driven business. Client teams in this portfolio have included Heineken, Mars, Airbnb, UBS, Samsung, and Etihad. Jodie’s current role is focused on driving growth and transformation for global clients run out of the EMEA region, across all brands.

Chris has an extensive career of working with some of the best global brands such as Coca-Cola, Johnson & Johnson, L’Oreal, Reckitt Benckiser & McDonalds. A passion for developing people and teams has resulted in a consistent track record of growing and developing talent, building successful cultures, winning pitches and creating dynamic organizations.

Currently, Chris is the regional CEO for UM MENA based in Dubai managing 14 offices in 13 countries with over 400 employees. With his vision and strategy, UM MENA has been through a fantastic transformation over the past three years by significantly growing in size via new business wins and product development – launching many new specialized services in digital, content, social, data and technology to develop a fully integrated UM offering.

With Chris’s leadership, UM MENA has continued to grow and work with some of the world’s and regions best known brands and companies – Coca-Cola, L’Oreal, McDonald’s, Ford, Reckitt Benckiser, Rani Refreshments and has recently been ranked as the number 1 effective media agency network in the region by The Effies Effective Index 2017 including several other regional and global accolades.

In addition to his role at UM MENA, Chris is also the CEO of J3 MENA – a fully integrated IPG agency pioneering innovative and effective work specifically for Johnson & Johnson.

Chris is an avid sports enthusiast with a strong interest in football, running and cycling. He regularly participates in local competitive soccer and has participated in European cross country cycling trips and triathlons.

After studying the Marketing & Advertising career at FAECC (UCES) in Buenos Aires, he started his career at the media department of Young & Rubicam as Media assistan in the year 1993. He spent 6 years at Young & Rubicam, and then he continued his career at DDB Argentina as Media Planner and then he was promoted to media Supervisor.

In 1999 he accepted a challenging position at McCann Erickson, starting at the media department, but after that being part of the development of UNIVERSAL MCCANN in Argentina, being appointed as Media Manager for the Argentinean operation.

In January 2002, Fernando accepted the challenge of building and set up OMD operations in CENTRALAMERICA. Fernando spent 1 year in Honduras, and 1 ½ years in Panama, launching OMD operations in 2 markets where media centrals were forbidden, and he had to struggle with the markets and politics being the first media agency to formally operate in those markets.

In April 2004 Fernando was asked to return to Argentina to reorganize and re-launch the local OMD office. He spent 4 years in Argentina as CEO of OMD, positioning in those years OMD from ranking # 10(2003) to ranking # 4 (2007)

In January 2008 Fernando accepted the challenging position of being the CEO of Starcom MediaVest in Mexico (the biggest LATAM market for media agencies), running one of the 2 biggest agencies in the LATAM.

He was promoted to run Starcom MediaVest Mexico & Central America in Jan.2009.

In Jan. 2010 he was named VIVAKI CHAIRMAN for Mexico, Central America, Caribbean (NORTH OF LATINAMERICA)

Fernando joined MediaCom in March 2012, while having the intention of coming back to his hometown Buenos Aires with his family. He is currently based in Mexico and Argentina.

Insights Director with 7 years’ experience of working in the marketing and advertising industry.

Worked at Glue Isobar and Digitas before coming to Starcom Sweden where he has won recognition for his insight and strategy work on the Swedish Church, Mondèlez, and Swedish National Stroke Awareness Foundation.

Linus is the dedicated voice of the consumer in the team, challenging outdated views on consumer behaviour to create plans that fit today’s marketplace. He’s a strong believer in keeping your brand simple and salient, which grows more intricate every day with the excess of data and KPIs.

Linus lives in Stockholm and is an avid podcast junkie, bonsai beginner and die-hard fan of RuPaul’s Drag Race.

As Global COO and US CEO of S4M, Frederic leads a fast-growing ad tech company and is based in New York City. A seasoned international keynote speaker and an industry thought-leader, Frederic has more than a decade of experience in the digital media ecosystem. His career highlights include serving as President of the International Advertising Bureau (IAB) in France and Chief Digital Officer at ZenithOptimedia WW. He was also the CEO of Performics EMEA where he led the group’s operations expansion outside the US and held director roles at Publicis and Saatchi in the past. Most recently, Frederic participated as a jury member for the I-COM Data Creativity Awards 2016, as well as Jury President for the 2015 Cristal Festival Awards in December. Frederic was interviewed by eMarketer for the State of Digital Advertising in 2016 in the US. With extensive experiences and insights spanning over various markets, Frederic also attended the DLD Tel Aviv Innovation Conference in Israel in 2015 with Emmanuel Macron, the French Minister of Economy, Industry and Digital Affairs. He brings comprehensive understanding of the most prevalent issues in the digital advertising to the ever-changing industry.

Sarah graduated with a Bachelor of Laws and Communication degree. She began a law career in London but jumped into the world of advertising within a year.  14 years later she hasn’t looked back.

Working in a full service agency account team opened Sarah’s eyes to media and she moved to a UK planning role with P&G. A focus on communications and data planning helped numerous brands grow digital presence.

Sarah then moved to a global planning role  to work with Unilever, Hertz, Trip advisor and Amazon.  Brands of this calibre deepened her insight into clients’ needs as well as wants. She delivered operational consistency and planning excellence across EMEA.

Sarah is now at OMD International managing the PepsiCo business across EMEA. She is guiding PepsiCo’s brands to organisational transformation, digital ambition and business growth.

As Vizeum Global’s  Head of Innovation and Content  I drive Vizeum’s Content Marketing practice at a global level. Before starting at Vizeum, I worked at WPP for 10 years, eight of which were spent at MediaCom, where I ran International accounts and made a lasting impression by setting up the International Content Marketing division five years ago, starting from a team of two and leaving it 90 strong last year. In addition, I have local experience through acting as Mediacom’s COO for Italy, and was a key contributor in their win of Coca-Cola in this market. Just before joining Vizeum I worked at Maker Studios, working very closely with YouTubers, the creators of today, on the development of short-form branded content programmes for the likes of Unilever and Coca-Cola.

As Global Chief Strategy Officer, Stuart leads MEC’s global strategy and is responsible for designing, integrating and championing MEC’s strategic product and applying that for the benefit of our clients. 3 Stuart has over 20 years’ experience working in the media and advertising industry, predominantly as a strategist. He has worked in a number of senior roles at media and creative agencies including PHD, Vizeum and Grey London as well as client side at BT.

Stuart initially joined MEC in 2007 as head of planning. He went to Vizeum as CSO in 2010 before rejoining MEC as MD a year later. He was promoted to joint CEO in April 2014 and remains heavily client focused, providing strategic consultation on a number of accounts including Lloyds Banking Group and Public Health England. Stuart joined the global management team in February 2016.

In 1999, Isabelle started her career as a media broadcast buyer at one of the leading agency in Quebec. A year later, she was promoted to media planner and spent 4 years working on national and regional campaigns for one of the biggest telco company in Quebec and McDonalds restaurants. She joined Touché! in 2004, part of a dedicated remote team within Sid Lee’s offices, where she contributed to the success of many clients such as Aeroplan and Cirque du Soleil.

Throughout her career, she has been honored in various Canadian media creativity competitions on both the local and national scene. She won the first Gold of the Touché! at the Toronto’s Media Innovation Awards in 2006 and has since contributed to the accolades received on various campaigns for Quebec’s governments accounts and the leading financial institute in Quebec – Desjardins.

Now as Vice-President at Touché!, Isabelle leads a team of media specialists and contributes to the agency’s continuous growth. She constantly strives at maintaining great collaboration and synergy between the client, the creative agencies and the media partners. She embraces, now more than ever, the significant influence data has on many of our daily decisions while contributing to the agency’s mission that consists on being Fueled by Data, Driven by Creativity.

Mustafa is the Head of Communications for Africa and Middle East at Airbus.
Before Joining Airbus in November 2016, Mustafa was the General Manager for Four Communications Group in Abu Dhabi, where he served for more than 10 years.
Mustafa has more than 14 years of experience in strategic communications and government relations.
He originally started his career working for the UN then the FCO in Iraq, before joining Four Communications Group in 2006.
He has wide experience in providing strategic consulting, developing and leading successful integrated campaigns throughout the region, covering various sectors including aviation and aerospace, energy, government sector and travel and tourism.
In 2012, Mustafa was Highly Commended as the Young Communications Professional of the Year category at the prestigious regional Middle East PR Association Awards.
Mustafa holds an M.A. International Business Management with Marketing from Herriot Watt University, UK and a B.Sc Computer Science, University of Technology, Iraq.

JURY CHAIR

Oliver’s approach to overseeing the €1.5 billion media business for the Volkswagen brand is centred around asking provocative questions that address the challenges of the business, while ensuring the necessary support exists to create environments for creative and innovative thinking.

With global responsibility for all VW brand communications activity across traditional, online, mobile, social, search, programmatic and developing communication channels, Oliver is charged with the development of activations that add meaningful value along the consumer-brand journey across 80+ markets.

He provides thought leadership and oversees the development and implementation of a holistic consumer connections approach across all marketing partners to drive cost effective, meaningful creativity and innovation.  Central to this is the development and implementation of global measurement, analytics and reporting tools across all channels.

An industry veteran of 28 years, Oliver has spent his career working with U.S. and global marketers both in the US and abroad to collaboratively develop integrated 361-degree consumer connections plans driving their business locally, regionally and globally.
Having joined VW in 2013, his previous experience comes across multiple categories, including; automotive with GM US Cars and DaimlerChrysler; beverages with The Coca-Cola Co.; packages goods with Gillette, J&J and L’Oreal; retail with IKEA and ACE as well as entertainment with Sony: Music, Movies, Electronics & Corporate. This broad experience has given him the ability to transfer best practices from across categories and cultures; especially in the areas of consumer insights, connection planning, multi-national activations and critically, implementation.
Oliver started his career working on the agency side, with media roles at Young & Rubicam New York, Ogilvy & Mather, Universal McCann Germany, McCann Erickson/Fortune Promoseven Bahrain, working his way up to Managing Director and Strategic Planner roles at Universal McCann Austria in 1997.  He became Global Media Director for DaimlerChrysler Media Alliance out of Dusseldorf in 2000 managing the $600mm media planning & buying activities across 60 markets. Senior roles at Universal McCann NY, Horizon Media and finally OMD East (NY) as Managing Director followed until 2012.

Oliver speaks English and German and lives in Braunschweig just outside of VW HQ in Wolfsburg.