• M&M Global Awards 2016

8 September 2016 - Grosvenor House London

Open to media agencies, ad tech, mobile and digital specialists, brands and media owners with multi-market campaigns

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About M&M Global Awards

Looking forward to the M&M Global Awards in its 27th year, 8 September 2016

The awards will continue to reward the very best in international media and marketing from the past year.  Recognising and celebrating the most innovative and effective pan-regional advertising campaigns, awarding agencies, media owners and advertisers for their strategy, execution and delivery.

In 2015 we welcomed over 700 members of the international marketing and media community from media agencies, owners and advertisers including Audi, GSK, J&J, P&G, Luxottica, Shell, Unilever and Virgin.

How to enter

Two-step submission process

We are now closed for entries. The shortlist will be announced on 27 July 2016, shortlisted entrants will need to complete the 2nd stage by 26 August.

 

1st stage: Written entry (approx. 800 words) in English for 4 sections: Insight, Strategy, Execution and Results.

  1. Select the categories to enter
  2. Read the entry template and guidelines to prepare your submissions before you enter them online – document available here
  3. You may like to check our FAQs before entering – please refer to the tab “FAQ”
  4. Have a look at our Top Tips document here for useful tips on how to write a successful entry
  5. Register to the entry site and complete your submission online form
  6. Pay for your entries

2nd stage: ONLY for shortlisted entrants – submit a video for your entry. Shortlisted entrants will be given more details.

KEY DATES

  • Shortlist announcement: 27 July 2016
  • Video entry deadline – shortlisted entrants only: 26 August 2016
  • Winners’ announcement: 8 September 2016

Early entry price: £299 GBP per entry (for submissions made and paid for by Friday, 13 May 2016, 23.59 GMT)

Entry price: £339 GBP per entry (for submissions made and paid for after Friday, 13 May 2016, 23.59 GMT)

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2016 Judges

If you are interested in being on our panel of judges for 2016 please contact Liza Koromila (English, Greek and Italian speaker) on +44 (0)20 7367 6990 or email her at Liza.Koromila@csquared.cc.

Categories

We are now closed for entries, the Shortlist will be announced on 27 July 2016. To be eligible for the entering categories, the majority of the campaign must have run between 1 June 2015 and 31 May 2016 and must be multi-market ie it must have run on pan-regional media and/or local media in two or more countries which can be differentiated by language, culture and/or consumer behaviour (with the exception of Best Local Execution of a Global Brand and our new talent categories: The Talent Award and International Sales Team of the Year).

Download Categories List

Entry Prices

  • Early entry price: £299 GBP (for submissions made on or before Friday, 13th May 2016, 23.59 GMT).
  • Entry price: £339 GBP (for submissions made after Friday, 13th May 2016, 23.59 GMT).
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To see the description for each category, click to expand.

NEW Best Multiplatform Campaign

The winner of this category must have combined two or more platforms: mobile, OOH, social media, TV, cinema, radio, print or other. The successful multiplatform campaign must show an effective use of the mediums in a creative and engaging way to obtain great results on clear objectives. The platform combinations do not need to be the same per country, but if different, the decisions behind the varying platform choices should be clear.

NEW Best Use of an Influencer

This category rewards the brand that has best leveraged an influencer as part or as the whole of a campaign. The influencer may be a blogging or YouTube star, celebrity, leading industry figure or other notable character. The selected influencer may differ per country as relevant, as long as the campaign strategy remains the same or the activation across countries can be understood as the same campaign.

NEW Innovative Use of a Publishing Platform

This category is looking for the most innovative use of a publishing platform, whether traditional or digital.

Entrants should demonstrate how the use of any type of international publishing platform – including print media, digital or mobile app for example – has enhanced the impact and performance of the campaign against stated key metrics.

NEW Best Creative Use of Technology

This category is open to agencies, trading desks, media owners, technology companies and brands who can display the effective combination of creativity and technology to improve a campaign. This may, but not exclusively, use programmatic tools or data to deliver an effective international campaign. This could include personalised ads, non-intrusive re-targeting and, innovative creative or strategic initiatives with proven metrics such as increased sales, awareness or market share.

NEW Best International Growth Strategy

The winner in this category will be the campaign which demonstrates the most successful strategy for brand growth, whether that is through the launch or re-launch of a product or service, reaching a new consumer segment, countries or sectors for example. The winning campaign will be able to demonstrate an understanding of the target audience and marketplace.

NEW B2C Campaign of the Year

This category is open to B2C campaigns seeking to influence the opinion or purchasing behaviour of consumers in multiple countries. The winner will demonstrate an intelligent choice and use of media channels to efficiently target the communication, as well as a creative approach or central idea that has grabbed the consumers’ attention.

NEW - TALENT - The Talent Award

This category rewards the team, department or organisation which can show an excellent approach to impacting the talent agenda and improving performance. The award is open to brands, agencies, media owners and technology companies that have innovated in recruitment, retention of talent and/or or learning and development in order to create successful teams. The winning entrant will be able to prove success against YOY metrics such as increased sales, employee retention rate, company KPIs, award wins, company ranking or brand perception scores.

NEW - TALENT - International Sales Team of the Year

This category rewards the media brand sales team that has had the most success during the eligibility period, with success defined by level of sales, business growth, increase in market share, quality of partnerships or even influence on international media practice.  Competing teams should submit an initial written entry detailing what the media brand sales team has delivered to brands and agencies during the qualifying period, using examples of specific campaign(s) or initiative(s) where possible. Those shortlisted will be invited to ‘pitch’ before the final jury.

Best Local Execution of a Global Brand

This award will recognise the local creative and strategic media strategy that demonstrates a qualified brand impact on the local audience. The winning work should not just be a local interpretation of an international campaign by a global brand but a unique initiative for a local audience. The judges will look for great insight and thinking and the use of appropriate media channels. The winner will be selected on the strength of overall idea, creative impact and achievement of key objectives. In this category, campaigns will be accepted if they have run in only one country.

Best Targeted Campaign

This category rewards the campaign that demonstrates excellence in targeting and reaching a specific demographic or audience with a message via any media. The winning campaign will be able to demonstrate a clear understanding of the target demographic or niche audience, the best channels to reach them, their motivations and the messages that appeal to them, and will display exemplary execution of a media strategy with real cut-through.

Best Communications Strategy

This category celebrates the big idea that has enabled a brand strategy to perform across international markets.  Our judges will be looking for campaigns that demonstrate clear consumer insight and through the development of a brilliant strategy and precise execution, engage the target audience.

Best Partnership Award

This award seeks to recognise the success of a partnership between two parties, including but not exclusively between an agency, media owner, brand or ad technology owner. The partnership should have been integral to the success of the campaign, and judges will particularly reward innovation in the implementation of the partnership. The partnership could be for a sustained partnership long-term, or a one-off. Two parties from the partnership may be nominated for this award, with both parties being rewarded when selected as having the year’s winning partnership.

Best Use of Content

This category rewards the curation and distribution of content.  The campaign could use original content, existing content or even user-generated content as part of an international execution. The use could be planned as part of a longer-term strategy, or as a fast response prompted by a particular event of action. In particular judges will look for content and distribution that fits with the brand strategy and clearly address the marketing challenge.

Best Engagement Strategy

Recognising the campaign that can demonstrate the most successful engagement strategy with tangible audience-related results for the client. This category can include a campaign on any media channel that can prove engagement at its heart – the jury will place a greater emphasis on audience-related results for entries and will be looking for proof of engagement through metrics such as ‘time spent with brand’, ‘number of interactions with the brand’, ‘number of downloads’, ‘number of comments’, and so on.

Best Use of Social Media

This category rewards innovation in social media that can demonstrate great results. Entries will be judged on the creative use of social platforms and a sound understanding of online consumer behaviour. Judges will be looking for examples of fantastic consumer driven campaigns, community building, targeting, engagement measures as well as the potential viral nature of the campaign on a Global scale.

Best Use of Video

The best use of video should show creativity not only in the content itself, but also how it has engaged the target audience. Judges will particularly reward those that show innovative use of technology in the activation which could include instream or outstream video solutions. The campaigns may have appeared on social media platforms, the digital platforms of publishers, media brand websites or any other platform. Entries could come from media agencies, media brands or video advertising platform providers.

The International Effectiveness Award

This category will reward the campaign that achieved the most against its stated targets. It will focus on effectiveness of a campaign above all other considerations. All entries must include figures showing the campaign’s direct impact on clearly defined KPIs e.g. brand perception scores, lead generation, sales, conversion rates etc. that must be declared in the submission. The results section of the entry will account for 40% of the Jury’s scores. The International Effectiveness Award is open to all campaigns, whether consumer or corporate, and judges will consider the size and difficulty of the aims of the campaign or the changing nature of the challenge when making their decision.

B2B Campaign of the Year

This category is open to B2B campaigns seeking to influence the opinion or purchasing behaviour of businesses or individual business decision makers.  The winner will demonstrate an intelligent choice and use of media channels to efficiently target the communication, as well as a creative approach or central idea that has grabbed the attention of the business audience.

The Smart Use of Data Award

The Smart Use of Data Award reflects the achievements of effectively reaching consumers, where the successful campaign has been notably enhanced or even impossible without the learnings gained from econometrics or insights. The insights may be original or existing data or research. The winning entry should demonstrate the smart use of data which has ultimately improved results, as evidenced by metrics such as web conversions, increases in the average order value, a reduction in online CPA or increase in ROI. Pre and post campaign stats will be another useful benchmark for judges.

Grand Prix Awards

The winners of these categories are calculated by a points system based on the successful submissions to the entering categories above.

International Advertiser of the Year
Non-entering category. The winner will be selected on point system

Campaign of the Year
Non-entering category. The winner will be selected on point system

Agency of the Year
Non-entering category. The winner will be selected on point system

Frequently Asked Questions

WHO CAN ENTER THE M&M GLOBAL AWARDS?

The M&M Global Awards are open to all companies involved in advertising and communications, including (but not limited to) media agencies, media owners, full-service creative agencies, digital agencies, ad tech agencies, mobile agencies, content creators, production companies, industry associations and research business.

All entries must have been made within the context of a normal paying contract with a client, except in case of charitable clients or organisations. All entries must have been produced with the full knowledge of the trademark/copyright owner of the product or brand advertised.

All entries submitted to M&M Global Awards must be multimarket ie it must have run on pan-regional media and/or local media in two or more countries which can be differentiated by language, culture and/or consumer behaviour (with the exception of Best Local Execution of a Global Brand and our new talent categories: The Talent Award and International Sales Team of the Year).

WHAT IS THE ELIGIBLE DATE PERIOD OF ACTIVITY?

To be eligible for the entering categories, the majority of the campaign must have run between 1 June 2015 and 31 May 2016. .

If your campaign started a little earlier or ended later than the eligibility dates it can still be considered as long as the bulk of your campaign has run within the eligibility dates and it wasn’t entered in M&M Global Awards 2015. Please contact fanny.nicot@squared.cc if you need more information.

WHEN IS THE ENTRY DEADLINE?

The final extended deadline is Friday 10 June 2016.

WHEN IS THE SHORTLIST ANNOUNCED?

The shortlist will be announced on Wednesday 27 July 2016.

WHEN AND WHERE ARE THE WINNERS ANNOUNCED?

The winners will be announced and presented with their award on Thursday 8 September 2016 at Grosvenor House London, UK. Only registered attendees to the event are able to attend the winners’ ceremony. Please register here.

Winners will also be announced on the M&M Global Awards website and social media.

NEED MORE TIME TO SUBMIT YOUR ENTRY?

If you need more time to put together your entries, please get in touch specifying the total number of entries you are planning to submit. We will do our best to accommodate your request.

CAN I ENTER A SINGLE CAMPAIGN INTO MORE THAN ONE CATEGORY?

You are welcome to enter the same campaign into multiple categories. However, please ensure that the copy you add under each section (Insights, Strategy, Execution, Results) is relevant to the specific category you are entering. Judges will assess each campaign strictly against the category criteria.

CAN I MOVE MY ENTRY ACROSS ANOTHER CATEGORY?

You are welcome to move your entry to another category or enter the same entry into different categories but these actions need to take place before the deadline. It is not possible to move entries across categories after the entry deadline.

CAN M&M GLOBAL AWARDS’ ORGANISERS OR JUDGES MOVE MY ENTRY ACROSS ANOTHER CATEGORY?

M&M GLOBAL Awards’ organisers cannot move your entry. Even if a judge might want to reward your entry under a different category they feel it fits better into, M&M Global Awards will not allow this.

CAN I ENTER MY WORK WITH A JOINT ENTERING COMPANY?

No, there can only be one Entering Company. This will be the company that receives the trophy should the entry win. It is possible to credit other companies under the ‘Other credits’ section on your submission form. Please note that once the Shortlist is announced no changes on this section are allowed.

DOES ANYTHING NEED TO BE SIGNED OR APPROVED?

You will need to confirm you have received approval from your client to enter the awards and that all information included is correct.

I CANNOT LOGIN TO THE ENTRY SITE

Please follow the instruction below:

  • If you forgot your password you can simply reset it by choosing ‘Forgot your password
  • Make sure that we are still open for entries. Once the deadline passes, you won’t have the possibility to login to your account
  • Ensure your internet connection works
  • Ensure you are using the correct URL http://awardsentry.mandmglobal.com/
  • Try using a different browser

SESSION TIMEOUT

Your session will expire after a few minutes of inactivity. If this happens and you are not able to login again, please open the link on a new tab or browser. We advise all entrants to save their written submission on a separate document first, before copying it across on the entry form online. You can use the entry form template which you can download here.

If you are still experiencing issues, please email fanny.nicot@csquared.cc

WHAT SUPPORTING MATERIAL DO I NEED TO UPLOAD?

You need to upload 2 images to illustrate your written entry. The images can be just a picture or a screenshot from a video and don’t need to be story boards, as long as they illustrate your campaign. Note that these will not be scored by the jury.

Please make sure that the files are not exceeding 10MB and are saved in JPEG.

HOW DO I KNOW IF I HAVE BEEN SHORTLISTED?

Shortlist entries will appear on the website on Wednesday 27 July 2016 and we will also get in touch with the main contact on the entry form to notify the shortlisted entrants that they need to submit their video for the final judging round. For this reason, it is important that the entry form includes 2 main contacts from the entrant’s company to ensure we are able to successfully reach them.

DO I NEED TO SEND A VIDEO WITH MY SUBMISSION?

No. Only the shortlisted entrants will be asked to submit their video. The Shortlist will appear on our website and all the shortlisted entrants will be notified personally with instructions on how to send their video reel.

WHAT IS THE JUDGING PROCESS AND CRITERIA?

1st stage: Judging the written entries only

The judges will review and score the written entries. Each written entry includes the following sections: Objectives, Insight, Strategy, Execution and Results.

Note: Specifically for the Talent categories (The Talent Award and The International Sales Team of the Year category), each written entry includes the following sections: Objectives, Challenge, Strategy, Execution and Results.

The highest scoring entries will be entered into the Shortlist.

Note: Judges will not score the ‘Objectives’ section. This section has been introduced to all the categories in order to provide the judges with a better understanding of what the campaign was trying to achieve but it is not scored.

2nd stage: Judging the entry videos

The final jury will review all the shortlisted videos and score these based on the Insight, Strategy, Execution and Results of each campaign, with the highest scoring selected as the winners.

WHO JUDGES THE AWARDS?

M&M Global Awards jury consists of clients, agencies and specialist agencies. The Chair of the jury is a senior advertiser and always will be and our panels always strive to have at least 20% client attendance. You can see who is judging this year’s Awards on the Judges section from our website.

HOW CAN I NOMINATE A JUDGE FOR THE JURY?

For nominations, please email liza.koromila@csquared.cc

HOW IS THE INTERNATIONAL ADVERTISER OF THE YEAR SELECTED?

The International Advertiser of the Year is selected on point system based on best performing brands as per entered campaigns.

HOW DO I WIN CAMPAIGN OF THE YEAR?

To win Campaign of the Year (2015 winner:  Penny the Pirate, OMD), one single campaign needs to win across as many categories as possible.

HOW DO I WIN AGENCY OF THE YEAR?

To win Agency of the Year (2015 winner: MediaCom), you need to get a maximum of wins from different offices and agencies.

HOW CAN I PROCESS THE PAYMENT?

Payments under £2,500 GBP must be made online by credit card (Visa, Mastercard, JCB, Solo, Maestro and AMEX). Cheques are not accepted. Please note that card payments will always be processed in British Pounds (£GBP). You will automatically receive a payment confirmation email in your inbox.

Note: C Squared Networks Ltd reserves the right to charge an admin fee of £50 if manual invoices are requested or required on award entries totalling less than £2,500.

Payments over £2,500 GBP can be processed either via invoice or credit card. Both options will automatically appear on the entry site while proceeding to the payment. You will automatically receive an invoice or payment confirmation email in your inbox.

If you wish to pay offline, please get in touch with the following details:

  • Reference number of each of your entries (you may find this number next to each entry under the ‘Current submissions’ section)
  • Company name and address
  • Finance contact (name and email address)

If you miss the deadline and are unable to login on the entry site to proceed with payment, please email fanny.nicot@csquared.cc

If you require a confirmation that your payment has been received, a copy of your invoice, any amendments on your invoice or a PO number if necessary, please email finance@csquared.cc.

Please check our Terms & Conditions for more information.

CAN I PAY OR BE INVOICED IN USD?

We cannot process card payments in USD but we may invoice you in this currency. Please email finance@csquared.cc  with the following details:

  • Reference number of each of your entries (you may find this number next to each entry under the ‘Current submissions’ section)
  • Company name and address
  • Finance contact (name and email address)

Note: The price in USD will be subject to the current exchange rate.

I HAVE COMPLETED AND PAID FOR MY ENTRY. CAN I STILL AMEND THE ENTRY’S DETAILS?

Yes, all submissions can be altered or withdrawn at any time up until the final deadline.

I HAVE WON! HOW CAN I ORDER EXTRA TROPHIES AND CERTIFICATES?

Please contact fanny.nicot@csquared.cc should you need extra trophies or certificates.

I HAVE BEEN SHORTLISTED! BUT MY CREDITS ARE WRONG

Please ensure the listing of your company name and any other credits on your entry form are correct and approved before completing and submitting it. These will be used publicly when the Shortlist is announced online based on the information you have provided on your entry form. No changes to the entry details will be allowed after the entry deadline.

2015 WINNERS

Congratulations to all the M&M Global 2015 Awards winners! Your hard work has been recognised and rewarded for being the best in international media thinking and communications.

Check out the full list of winners from this year’s M&M Global Awards.

Photos of the night

See the highlights from the stunning Awards gala dinner and share the moment with your colleagues.

Photo Gallery

PRICING & SEATING PLAN

For more information please contact komla.ayewoh@csquared.cc

£2995/table

Gold

£2795/table

Silver

£295/person

Single

Keep in Touch



Contact Us

Tickets

+44 (0)20 7367 6464

Komla Ayewoh, Senior Account Manager

komla.ayewoh@csquared.cc

Sponsorship

+44 (0)20 7367 6971

Chloe Lambert, Account Director

chloe.lambert@csquared.cc

Entry Enquiries

+44 (0)20 7367 6460

Fanny Nicot, Awards Executive (English and French speaker)

fanny.nicot@csquared.cc

2015 Partners