1st stage: Judging the written entries only
The judges will review and score the written entries. Each written entry includes the following sections: Objectives, Insight, Strategy, Execution and Results.
The highest scoring entries will be entered into the Shortlist.
Note: Judges will not score the ‘Objectives’ section. This section has been introduced to all the categories in order to provide the judges with a better understanding of what the campaign was trying to achieve but it is not scored.
2nd stage: Judging the entry videos
The final jury will review all the shortlisted videos and score these based on the Insight, Strategy, Execution and Results of each campaign, with the highest scoring selected as the winners.