• M&M Global Awards 2017

7 September 2017 - Natural History Museum, London

Open to media agencies, ad tech, mobile and digital specialists, brands and media owners with multi-market campaigns

View the Shortlist Get Tickets

About M&M Global Awards

The M&M Global Awards will take place on 7 September 2017 at the Natural History Museum, London

The awards will continue to reward the very best in international media and marketing from the past year.  Recognising and celebrating the most innovative and effective pan-regional advertising campaigns, awarding agencies, media owners and advertisers for their strategy, execution and delivery.

Venue

Celebrate in style at one of London's most iconic venues

Natural History Museum
Cromwell Road
Kensington
London SW7 5BD

Tel: +44 (0) 20 7942 5000
Web: www.nhm.ac.uk

Categories

Opening for entries on 30 March 2017. To be eligible for the entering categories, the majority of the campaign must have run between 1 May 2016 and 31 April 2017 and must be multi-market i.e. it must have run on pan-regional media and/or local media in two or more countries which can be differentiated by language, culture and/or consumer behaviour (with the exception of Best Local Execution of a Global Brand.

Unsure where your campaign would fit best? Send it to us, and we’ll get back to you with recommendations.

Request category recommendation
Download all the categories

To see the description for each category, click to expand.

INDUSTRY SECTOR CATEGORIES

NEW FOR 2017 – In the following categories, you may enter your work based on the industry your client is operating in.

Automotive

This category is open to campaigns within and related to the automotive and personal mobility industry, including car, motorbike and car parts manufacturers, as well as chauffeur services.

Financial & Utility Services

This category is open to campaigns within the finance and utilities industries. Including but not limited to insurance, banking, energy and commodities.

Food & Beverages

This category will honour the best media or marketing campaign for the food and beverage market, including alcoholic drinks and food and drink chains.

Fashion, Beauty & Retail

Including online retailers, luxury brands, e-commerce, personal hygiene products and fashion brand campaigns that have run in more than one country market.

Media, Entertainment & Sports

Awarding the best multi-market campaign within the media, entertainment and sports industries. Including but not limited to campaigns for publishers, movie launches, computer games, TV stations and sporting events.

Tourism, Travel & Leisure

This category is open to all tourism, travel and leisure campaigns targeting different markets. Including campaigns for airlines, tourism, country brands, hotels and leisure venues.

Technology & Telecommunications

This category rewards the best campaigns for a technology or telecommunication product or service, such as mobile phones and operators, tech products and gadgets, AR/ VR campaigns, IoT products and consumer electronics.

CAMPAIGN CATEGORIES

In the following categories, you may enter your work based on your campaign specifics.

NEW The Big Idea Award

The category rewards an outstanding idea which provided a game-changing solution to an international media and marketing challenge. The winner will be able to demonstrate how an idea, big or small, has led to great work, resulted in tangible business benefits, and solved a problem in a new way. The winner will also be able to show the seamless implementation of media and marketing strategies around this idea.

NEW Best MarTech or AdTech Innovation

This category is open to any company which uses/created a technology that made a distinct contribution to the success of a campaign. The winner may have, but not exclusively, used programmatic tools or data to deliver an effective international campaign. This could include personalised ads, non-intrusive re-targeting and innovative creative or strategic initiatives with proven metrics such as increased sales, awareness or market share.

NEW Best Sponsorship Activation

This category rewards the innovation and creativeness of sponsorship activation. The sponsorship could include events, sporting venues, TV shows, radio programmes or any number of activations, where judges will expect to see how the brand has developed its interaction with the consumer, brand awareness and exposure through its sponsorship. The winner will be able to demonstrate the tangible benefits for the brand, ideally including business results as well as impressive campaign metrics, and how the media has leveraged the client’s sponsorships assets.

Best Integrated Campaign

The winner of this category must have combined two or more platforms, such as mobile, OOH, social media, TV, cinema, radio, print or other. The successful multichannel campaign must show an effective use of the mediums in a creative and engaging way to obtain great results on clear objectives. The platform combinations do not need to be the same per country, but, if different, the decisions behind the varying platform choices should be clear.

Best Use of an Influencer

This category rewards the brand that has best leveraged one or several influencers or key opinion leaders, either as part of or as the entirety of a campaign. The influencer may be a blogging or YouTube star (local or global), celebrity, sports star, leading industry figure or other notable character who has directly tapped into their own following in order to benefit the brand. The activation may be part of a planned campaign using the influencer, or used more spontaneously in real-time marketing. The selected influencer may differ per country as relevant, as long as the campaign strategy remains the same or the activation across countries can be understood as the same campaign.

Best International Launch Campaign

The winning campaign will demonstrate the most successful strategy that created standout in the market and the buzz required to successfully launch or re-launch a new or existing product, service or brand on a regional, international or global scale. Judges will look for proven understanding of the target audience and marketplace which is incorporated into the strategy and execution, while it will be advantageous to state results in context in order to underline their success.

Best Local Execution of a Global Brand

This award will recognise the creative and strategic media approach that results in a qualified brand impact on the local audience. The winning work could be that for a global brand or global brand campaign adapted for local execution, so long as it shows initiative specifically for the local audience, recognising cultural nuances. In particular judges will look for great insight, execution including the use of appropriate media channels, and strong results such as increases in brand perception, customer engagement and sales. In this category, campaigns will be accepted if they have run in only one country.

Best Targeted Campaign

This category rewards campaigns that have been proven successful in identifying, targeting and effectively reaching specific audiences. The targeting can be based on demographics, as well as psychographic traits. Judges will consider the level and longevity of impact made by the campaign. Strong insight and tangible results cited against stated benchmarks will be favoured by the judges.

Best Communications Strategy

This category celebrates brands that demonstrate clear consumer insight and through the development of a brilliant and media-fertile strategy and precise execution, and connectivity with the target audience. This can include any form of media used, whether a single or multi-platform campaign. Judges will particularly favour results that meet the brand’s objectives.

Best Partnership Award

This award recognises the success of a campaign based on the partnership between two parties, including but not exclusively between an agency, media owner, brand or ad technology owner. The partnership should have been integral to the success of the campaign, and judges will particularly reward innovation in the implementation of the partnership. The partnership could be for a sustained partnership long-term, or a one-off. Two parties from the partnership may be nominated for this award, with both parties being rewarded when selected as having the year’s winning partnership.

Best Use of Content

This category rewards the curation and distribution of content that translates across multiple markets.  The campaign could use original content, existing content or even user-generated content as part of the execution. The use could be planned as part of a longer-term strategy, or as a fast response prompted by a particular event or action. In particular judges will look for content and distribution that fits with the brand strategy and clearly address the marketing challenge.

Best Engagement Strategy

This category recognises the campaign that can demonstrate the most successful consumer engagement showing tangible target audience related results. The campaign can have used any media channel so long as it can prove engagement with either wide-scale or niche consumer groups. The jury will be looking for audience related results and proof of engagement through metrics such as ‘time spent with brand’, ‘number of interactions with the brand’, ‘number of downloads’, ‘number of comments’ and so on.

Best Use of Social Media

This category rewards innovation and excellence in social media where the winning campaign should be able to demonstrate great results. Entries will be judged on the creative use of social platforms and a sound understanding of online consumer behaviour. Judges will be looking for examples of fantastic consumer-driven campaigns where success is indicated by community building, effective targeting and engagement – for example, rather than merely publishing the brand message, social being used to seamlessly transmit the brand message throughout the different markets.

Best Use of Video

The winner in this category should show creativity in the content but also how it has engaged the target audience throughout the different markets. The campaigns may have appeared on social media platforms, the digital platforms of publishers, media brand websites or any other platform. Number and duration of views, plus scale of reach, are some of the metrics that can impress the judges. The videos may differ per country as relevant, so long as the campaign strategy remains the same or the activation across countries can be understood as the same campaign.

The International Effectiveness Award

This category will reward the campaign that achieved the most against its stated targets. Results play a critical part in the judges’ evaluation, where figures showing the campaign’s direct impact on sales will be compelling, though other ROI metrics will be considered. Positive uplift against business targets rather than campaign metrics will be most favoured.

The Effectiveness Award is open to all campaigns, whether consumer or corporate, and judges will consider the size and difficulty of the aims of the campaign or the changing nature of the challenge when making their decision. This category will allow a two-year eligibility period, with campaigns that ran between 1 June 2015 and 31 May 2017 eligible for entry.

Best Use of Data

The winner in this category will reflect the achievement of effectively reaching consumers, where the successful campaign has been notably enhanced or even made possible through learnings gained from econometrics or insights, or the use of geo-location. The winning entry should demonstrate the best use of small or big data, which has ultimately improved results, as evidenced by metrics such as web conversions, increases in the average order value, a reduction in online CPA or increase in ROI. Pre- and post-campaign statistics will be another useful benchmark for judges.

B2B Campaign of the Year

This category is open to business-to-business campaigns from all sectors seeking to influence the opinion or purchasing behaviour of businesses or individual business decision makers. The winner will demonstrate an intelligent choice and use of media channels to efficiently target the communication, as well as a creative approach or central idea that has grabbed the attention of the business audience. Including consulting and professional self-promotion campaigns.

GRAND PRIX AWARDS

The winners of these categories are calculated by a points system based on the successful submissions to the entering categories.

International Advertiser of the Year

The winner of this category is calculated by a points system based on the successful submissions to the entering categories.

Campaign of the Year

The winner of this category is calculated by a points system based on the successful submissions to the entering categories.

Agency of the Year

The winner of this category is calculated by a points system based on the successful submissions to the entering categories.

Agency Network of the Year

The winner of this category is calculated by a points system based on the successful submissions to the entering categories.

SPECIAL AWARDS

The Talent Award

This category is looking to award the organisation that has best developed, implemented and continued to deliver a talent strategy which has not only recruited, retained and trained the right staff, but has improved business results, helped deliver new business and created a great working culture. The winning entry can be either an implemented long-term solution, demonstrating how the culture has been changed and how it has positively impacted YoY metrics such as employee retention, or a smart, inspirational one-off initiative with novel impact to attract talent or increase the brand perception of the employer. Submission to this category are free of charge. Please submit your entry here.

ENTRY DEADLINE: THURSDAY 6 JULY 2017.

The Content Creator Award

This category is dedicated to media owners who create commercial content to resonate, engage and ultimately increase product, or service uplift for their clients. This branded content could come in various formats – from video to social media copy – and be amplified across multiple channels. The key is to show how the content has created value for the clients and delivered significant ROI, which could be highlighted in the form of new data and an increase in brand awareness and engagement. The winner should be able to demonstrate how the creation of content supported the overall strategy of their clients, and achieved tangible results.

Entry fees to this award are £200. Please submit your entry here.

You’ll be able to showcase up to 3 client projects which will be taken into consideration by the jury.

Entries will be judged based on the following criteria:

  • Creativity 25%
  • Effectiveness 25%
  • Innovation 25%
  • Versatility 25%

Key dates

  • Entry deadline: Thursday 6th July 2017
    • Final contender announcement: Thursday 20th July 2017
    • M&M Global Awards Ceremony: Thursday 7th September 2017

Judges

How to enter

Two-step submission process

We are now closed for entries. Click here to view the Shortlist.

1st stage: Written entry (approx. 800 words) in English for 4 sections: Insight, Strategy, Execution and Results.

  1. Select the categories to enter
  2. Read the entry template and guidelines to prepare your submissions before you enter them online
  3. You may like to check our FAQs before entering
  4. Register to the entry site and complete your submission online form
  5. Pay for your entries

2nd stage: ONLY for shortlisted entrants – submit a video for your entry. Shortlisted entrants will be given more details.

CONGRATULATIONS TO ALL THE SHORTLISTED COMPANIES

We are delighted to announce this year’s shortlisted entrants. Winners will be announced at a lavish ceremony at the Natural History Museum, London on 7 September 2017. Click here to download the official press release.

DOWNLOAD THE FULL SHORTLIST HERE
DOWNLOAD THE SPECIAL AWARDS FINALISTS HERE

Are you lucky enough to be shortlisted? Click here to find out what the next steps are.

GET TICKETS

ABOUT THE AWARDS EVENING

The evening is promising a new awards experience as we are pushing the boundaries by partnering up with the immersive events agency Public Blank Productions, and it will be happening in one of London’s most stunning venues, the Natural History Museum. We will be the first public event under the blue whale called “Hope”, so don’t miss out on fantastic networking opportunities and a magical night full of surprises. This will be a perfect night to take out your clients or treat the teams – and most certainly a memorable win if you’re lucky enough to bring home the trophies.

Running order of the evening:

19:00 – Doors open and welcome drinks reception
20:00 – Dinner
21:30 – Awards Show begins
22.50 – Awards Show ends followed by live DJ and dancing
01.00 – Carriages

TICKETS

Early booking prices as below. For more information please contact komla.ayewoh@csquared.cc

£4,200/table

VIP Table of 12

  • (12 people per table)
  • Includes alcohol package
  • Buy Now

£3,750/table

VIP Table of 10

  • (10 people per table)
  • Includes alcohol package
  • Buy Now

£3,350/table

Table of 12

  • (12 people per table)
  • Alcohol package not included
  • Buy Now

£2,750/table

Table of 10

  • (10 people per table)
  • Alcohol package not included
  • Buy Now

£300/person

Individual Ticket

Frequently Asked Questions

WHO CAN ENTER THE M&M GLOBAL AWARDS?

The M&M Global Awards are open to all companies involved in advertising and communications, including (but not limited to) media agencies, media owners, full-service creative agencies, digital agencies, ad tech agencies, mobile agencies, content creators, production companies, industry associations and research business.

All entries must have been made within the context of a normal paying contract with a client, except in case of charitable clients or organisations. All entries must have been produced with the full knowledge of the trademark/copyright owner of the product or brand advertised.

All entries submitted to M&M Global Awards must be multimarket ie it must have run on pan-regional media and/or local media in two or more countries which can be differentiated by language, culture and/or consumer behaviour (with the exception of Best Local Execution of a Global Brand).

WHAT IS THE ELIGIBLE DATE PERIOD OF ACTIVITY?

To be eligible for the entering categories, the majority of the campaign must have run between  1st May 2016 and 31st April 2017. If your campaign started a little earlier or ended later than the eligibility dates it can still be considered as long as the bulk of your campaign has run within the eligibility dates and it wasn’t entered in M&M Global Awards 2016. Please contact fanny.nicot@festivalofmedia.com if you need more information.

WHEN IS THE ENTRY DEADLINE?

The early entry deadline* is Thursday 20th April 2017.

The entry deadline is Thursday 18th May 2017.

*Entry price is £299 GBP for submissions made and paid for by Thursday 20th April 2017.

***Entry price is £349 GBP for submissions made and paid for after Thursday 20th April 2017.

The organiser reserves the right to extend the entry period if there is demand. Any entries submitted after the 18th May will have a £40 late fee added to the standard entry fee.

WHEN IS THE SHORTLIST ANNOUNCED?

The shortlist will be announced on Thursday 20th July 2017.

WHEN AND WHERE ARE THE WINNERS ANNOUNCED?

The winners will be announced and presented with their award on Thursday 7th September 2017 in London at the Natural History Museum.

Winners will also be announced on the M&M Global Awards website and social media.

NEED MORE TIME TO SUBMIT YOUR ENTRY?

If you need more time to put together your entries, please get in touch specifying the total number of entries you are planning to submit. We will do our best to accommodate your request.

CAN I ENTER A SINGLE CAMPAIGN INTO MORE THAN ONE CATEGORY?

You are welcome to enter the same campaign into multiple categories. However, please ensure that the copy you add under each section (Insights, Strategy, Execution, Results) is relevant to the specific category you are entering. Judges will assess each campaign strictly against the category criteria. We recommend that you tailor your entry per category.

CAN I MOVE MY ENTRY ACROSS ANOTHER CATEGORY?

You are welcome to move your entry to another category or enter the same entry into different categories but these actions need to take place before the deadline. It is not possible to move entries across categories after the entry deadline.

CAN M&M GLOBAL AWARDS’ ORGANISERS OR JUDGES MOVE MY ENTRY ACROSS ANOTHER CATEGORY?

M&M Global Awards’ organisers cannot move your entry. Even if a judge might want to reward your entry under a different category they feel it fits better into, M&M Global Awards will not allow this.

CAN I ENTER MY WORK WITH A JOINT ENTERING COMPANY?

No, there can only be one Entering Company. This will be the company that receives the trophy should the entry win. It is possible to credit other companies under the ‘Other credits’ section on your submission form. The only exception to this is for submissions into the BEST PARTNERSHIP AWARD, in which it is possible to enter as joint entrants.

Once the shortlist is announced there is a five working day window for any credit change requests belonging to the “other credit” section. After the five working days period, all information on the shortlist will be considered final and no further information or request for credit amendments will be considered. In exceptional cases based on substantial changes in the entrant company (such as name or internal structural change) C Squared Networks Ltd reserves the right to amend the entrant company if seen as necessary to represent the entrant correctly. However in no case can the entrant be replaced by another company.

DOES ANYTHING NEED TO BE SIGNED OR APPROVED?

You will need to confirm you have received approval from your client to enter the awards and that all information included is correct.

Should your client require an official letter from the organisers confirming the confidentiality of the written submissions, in order to approve your participation in the awards, please get in touch with fanny.nicot@festivalofmedia.com.

I CANNOT LOGIN TO THE ENTRY SITE

Please follow the instruction below:

  • If you forgot your password you can simply reset it by choosing ‘Forgot your password
  • Make sure that we are still open for entries. Once the deadline passes, you won’t have the possibility to login to your account
  • Ensure your internet connection works
  • Ensure you are using the correct URL http://awardsentry.mandmglobal.com/
  • Try using a different browser

SESSION TIMEOUT

Your session will expire after a few minutes of inactivity. If this happens and you are not able to login again, please open the link on a new tab or browser. We advise all entrants to save their written submission on a separate document first, before copying it across on the entry form online. You can use the entry form template which you can download here.

If you are still experiencing issues, please email fanny.nicot@festivalofmedia.com.

WHAT SUPPORTING MATERIAL DO I NEED TO UPLOAD?

You need to upload 2 images to illustrate your written entry. The images can be just a picture or a screenshot from a video and don’t need to be story boards, as long as they illustrate your campaign. Note that these will not be scored by the jury.

Please make sure that the files are not exceeding 10MB and are saved in JPEG.

HOW DO I KNOW IF I HAVE BEEN SHORTLISTED?

Shortlist entries will appear on the website and we will also get in touch with the main contact on the entry form to notify the shortlisted entrants that they need to submit their video for the final judging round. For this reason, it is important that the entry form includes 2 main contacts from the entrant’s company to ensure we are able to successfully reach them.

DO I NEED TO SEND A VIDEO WITH MY SUBMISSION?

No. Only the shortlisted entrants will be asked to submit their video. The Shortlist will appear on our website and all the shortlisted entrants will be notified personally with instructions on how to send their video reel.

WHAT IS THE JUDGING PROCESS AND CRITERIA?

1st stage: Judging the written entries only

The judges will review and score the written entries. Each written entry includes the following sections: Objectives, Insight, Strategy, Execution and Results.

Note: Specifically for the Talent categories (The Talent Award and The International Sales Team of the Year category), each written entry includes the following sections: Objectives, Challenge, Strategy, Execution and Results.

The highest scoring entries will be entered into the Shortlist.

Note: Judges will not score the ‘Objectives’ section. This section has been introduced to all the categories in order to provide the judges with a better understanding of what the campaign was trying to achieve but it is not scored.

2nd stage: Judging the entry videos

The final jury will review all the shortlisted videos and score these based on the Insight, Strategy, Execution and Results of each campaign, with the highest scoring selected as the winners.

WHO JUDGES THE AWARDS?

M&M Global Awards jury consists of clients, agencies and specialist agencies. The Chair of the jury is a senior advertiser and always will be and our panels always strive to have at least 20% client attendance. You can see who is judging this year’s Awards on the Judges section from our website.

HOW CAN I NOMINATE A JUDGE FOR THE JURY?

For nominations, please email Christina.Liessem@festivalofmedia.com.

HOW IS THE INTERNATIONAL ADVERTISER OF THE YEAR SELECTED?

The International Advertiser of the Year is selected on point system based on best performing brands as per entered campaigns.

HOW DO I WIN CAMPAIGN OF THE YEAR?

To win Campaign of the Year (2016 winner:  ‘Removing the Stains of Social Inequality’, MediaCom), one single campaign needs to win across as many categories as possible.

HOW DO I WIN AGENCY NETWORK OF THE YEAR?

To win Agency Network of the Year (2016 winner: MediaCom), you need to get a maximum of wins from different offices and agencies.

HOW CAN I PROCESS THE PAYMENT?

Payments under £2,000 GBP must be made online by credit card (Visa, Mastercard, JCB, Solo, Maestro and AMEX). Cheques are not accepted. Please note that card payments will always be processed in British Pounds (£GBP). You will automatically receive a payment confirmation email in your inbox.

Note: C Squared Networks Ltd reserves the right to charge an admin fee of £50 if manual invoices are requested or required on award entries totalling less than £2,000.

Payments over £2,000 GBP can be processed either via invoice or credit card. Both options will automatically appear on the entry site while proceeding to the payment. You will automatically receive an invoice or payment confirmation email in your inbox.

If you wish to pay offline, please get in touch with the following details:

  • Reference number of each of your entries (you may find this number next to each entry under the ‘Current submissions’ section)
  • Company name and address
  • Finance contact (name and email address)

If you miss the deadline and are unable to login on the entry site to proceed with payment, please email fanny.nicot@festivalofmedia.com.

If you require a confirmation that your payment has been received, a copy of your invoice, any amendments on your invoice or a PO number if necessary, please email finance@festivalofmedia.com.

Please check our Terms & Conditions for more information.

CAN I PAY OR BE INVOICED IN USD?

We cannot process card payments in USD but we may invoice you in this currency. Please email finance@festivalofmedia.com with the following details:

  • Reference number of each of your entries (you may find this number next to each entry under the ‘Current submissions’ section)
  • Company name and address
  • Finance contact (name and email address)

Note: The price in USD will be subject to the current exchange rate.

I HAVE COMPLETED AND PAID FOR MY ENTRY. CAN I STILL AMEND THE ENTRY’S DETAILS?

Yes, all submissions can be altered or withdrawn at any time up until the final deadline.

I HAVE WON! HOW CAN I ORDER EXTRA TROPHIES AND CERTIFICATES?

Please contact fanny.nicot@festivalofmedia.com should you need extra trophies or certificates.

I HAVE BEEN SHORTLISTED! BUT MY CREDITS ARE WRONG

Please ensure the listing of your company name and any other credits on your entry form are correct and approved before completing and submitting it. These will be used publicly when the Shortlist is announced online based on the information you have provided on your entry form. Once the shortlist is announced there is a five working day window for any credit change requests belonging to the “other credit” section. After the five working days period, all information on the shortlist will be considered final and no further information or request for credit amendments will be considered. After the entry system is closed, no more changes can be made to the entrant company. In exceptional cases based on substantial changes in the entrant company (such as name or internal structural change) C Squared Networks Ltd reserves the right to amend the entrant company if seen as necessary to represent the entrant correctly. However in no case can the entrant be replaced by another company.

Contact Us

Tickets & Partnerships

+44 (0)20 7367 6464

Komla Ayewoh, Account Manager

komla.ayewoh@festivalofmedia.com

Tickets & Partnerships

+44 (0)20 7367 6989

Luke Marchant, Account Manager

luke.marchant@festivalofmedia.com

Entry Enquiries

+44 (0)20 7367 6460

Fanny Nicot, Senior Awards Executive

fanny.nicot@festivalofmedia.com

Judging Enquiries

+44 (0)20 7367 6993

Christina Liessem, Head of Awards

christina.liessem@festivalofmedia.com