Automotive
Title Entering Company Entering Country Brand Other Credits
Congratulations on your new job! Initiative United Arab Emirates Infiniti of Arabian Automobiles
MINI On-Demand: Tweet to Test Drive UM United States of America MINI USA BMW Internal, Fooji, MINI USA
#ThisIsOurTime PHD United Kingdom SKODA Fallon
Converting on Cruise Control for an Automotive Giant Xaxis Netherlands Ford GroupM, GTB, Mindshare
Jade MediaCom Netherlands Opel
Best Campaign led by Ambient / Traditional Media
Title Entering Company Entering Country Brand Other Credits
Harper Collins: BOSH! MediaCom United Kingdom BOSH!
Deforestation Beat UM Romania Virgin Radio
The Last Issue Wavemaker Poland Gazeta.pl, BNP Paribas, Mastercard VMLY&R
You're Out! MediaCom Israel Oral B Stern Arieli PR, Moti Bucachin Bulldozer Productions
Best Campaign led by Cause
Title Entering Company Entering Country Brand Other Credits
Spotify x Marie Clare: Loud Silence Spotify United Kingdom Marie-Clare UM Paris
End Violence Together - The Helmet Campaign This Life Cambodia Cambodia This Life Cambodia
Rainbow Russians MediaCom United Kingdom Paddy Power
Blend-In MediaCom Israel Pantene
Huawei StorySign Wavemaker United Kingdom Huawei FCB Inferno London
Viva la Vulva Zenith United Kingdom Libresse AMV BBDO, Ketchum
Our Blood, Our Body FOX Networks Group Brazil Stayfree
The Adaptive Data Lighthouse Mindshare India Lifebuoy
Best Campaign led by Content
Title Entering Company Entering Country Brand Other Credits
Bring the e-tron to the digital airwaves PHD Germany Audi Viertausendhertz
Thrush: The Musical PHD Australia Canesten SketchShe
Captured on Pixel 3 PHD United States of America Pixel 3 Essence, Swift
Extreme Everest with Ant Middleton MediaCom United Kingdom Berocca JWT, Parable
#ThisIsOurTime PHD United Kingdom SKODA Fallon
Our Blood, Our Body FOX Networks Group Brazil Stayfree
The Last Issue Wavemaker Poland Gazeta.pl, BNP Paribas, Mastercard VMLY&R
Ancestry "Railroad Ties" Short Film The Content Collective United States of America Ancestry OMD, Sundance TV, Mass Appeal, Weber Shandwick
Budweiser - Winning the 2018 FIFA World Cup Vizeum United Kingdom Budweiser Anomaly, Unscripted Studios, Social Code
Best Campaign led by Data
Title Entering Company Entering Country Brand Other Credits
Flixonase Allergy Tracker powered by AI MediaCom Russia Flixonase
McDonald's Last Mile OMD Spain McDonald's
GSK Childrens Panadol - First Timers PHD Australia Children's Panadol GSK, Annalect
Digital Window Shopping Touché! Canada Canadian Tire Corporation
Converting on Cruise Control for an Automotive Giant Xaxis Netherlands Ford GroupM, GTB, Mindshare
Monty: The World’s First AI Predictive Commentator Mindshare Australia Foxtel Google
The Adaptive Data Lighthouse Mindshare India Lifebuoy
Best Campaign led by Digital
Title Entering Company Entering Country Brand Other Credits
Kia Dealer Collaborative Platform that turns dealers into display advertising experts Havas Media Spain KIA Ecselis, DBi
Digital Window Shopping Touché! Canada Canadian Tire Corporation
#Twinning MediaCom United States of America Cesar AMV BBDO, Weber Shandwick, Starcom, Catapult
End Violence Together - The Helmet Campaign This Life Cambodia Cambodia This Life Cambodia Eye Studio
Monty: The World’s First AI Predictive Commentator Mindshare Australia Foxtel Google
Best Campaign led by Events, Experiential or Sponsorship Activation
Title Entering Company Entering Country Brand Other Credits
Mind Racer Deakin University Australia Deakin University Hardhat, Boom Studios
Hyundai Ecoparking Havas PR Spain KONA EV Havas Media
Pet Talks Arena Media Spain Advance / Affinity Petcare
Skittles: Broadway The Rainbow MediaCom United States of America Skittles DDB
Yarmulke Switch MediaCom Israel Head & Shoulders ACW Grey Tel-Aviv, Stern Ariely Saar
The First Colonel to Conquer eSports Mindshare China KFC
Winter Wonderland OMD United Kingdom Google Assistant Essence
Best Campaign led by Media
Title Entering Company Entering Country Brand Other Credits
Pet Talks Arena Media Spain Advance / Affinity Petcare
Long Live the Local Havas Media United Kingdom Britain’s Beer Alliance One Green Bean, Havas
Digital Window Shopping Touché! Canada Canadian Tire Corporation
It's Payback Time MediaCom United States of America Ally Anomaly, RGA
Best Campaign led by PR
Title Entering Company Entering Country Brand Other Credits
Long Live the Local Havas Media United Kingdom Britain’s Beer Alliance One Green Bean, Havas
Unfinished Symphony RED Consultancy United Kingdom Huawei Inca Productions, Kerve, Bronze, English Session Orchestra, Lucas Cantor, Red Consultancy
8 Days MediaCom Germany Sky Sky Creative

Best Campaign led by Technology
Title Entering Company Entering Country Brand Other Credits
Flixonase Allergy Tracker powered by AI MediaCom Russia Flixonase
GSK Childrens Panadol - First Timers PHD Australia Children's Panadol GSK, Annalect
A.I. Calls You Home for the Taste of Knorr PHD Hong Kong Knorr
Monty: The World’s First AI Predictive Commentator Mindshare Australia Foxtel Google
Red Line Mindshare Turkey Vodafone Turkey C-Section
Huawei StorySign Wavemaker United Kingdom Huawei FCB Inferno London
Best Campaign led by the Creative Idea
Title Entering Company Entering Country Brand Other Credits
Captured on Pixel 3 PHD United States of America Pixel 3 Essence, Swift
Thrush: The Musical PHD Australia Canesten SketchShe
Fonts for Freedom MEDIAPLUS Germany Reporters Without Borders Plan.Net, Achtung!, Studio.Heuland, bBox Type GmbH, Instant Waves, Supreme Music, SERVICEPLAN
Human Heart - out of stock MEDIAPLUS Germany Stiftung UEBER Leben Plan.Net, Servicplan, meap GmbH, Moric Miro
Skittles: Broadway The Rainbow MediaCom United States of America Skittles DDB
Blend-In MediaCom Israel Pantene
DEEP STATE Launch Fox Networks Group United Kingdom DEEP STATE
Best Communication Strategy
Title Entering Company Entering Country Brand Other Credits
Who Says We Can’t? MediaCom Indonesia Pantene Grey Indonesia
Long Live the Local Havas Media United Kingdom Britain’s Beer Alliance One Green Bean, Havas
Thrush: The Musical PHD Australia Canesten SketchShe
Knorr - Nature's Tastiest Experiment PHD Taiwan Knorr
The Adaptive Data Lighthouse Mindshare India Lifebuoy
Viva la Vulva Zenith United Kingdom Libresse Poke, Ketchum, AMV BBDO
Best Integrated Campaign
Title Entering Company Entering Country Brand Other Credits
Hellmann's "Real Food Rescue" Mindshare Canada Hellmann's Ogilvy, Edelman
Missguided Styles Love Island MediaCom United Kingdom Missguided Missguided
Is Pepsi Ok? OMD United States of America Pepsi Trademark
Monty: The World’s First AI Predictive Commentator Mindshare Australia Foxtel Google
F1: Unleashing the Greatest Racing Spectacle on the Planet Wavemaker United Kingdom F1 Wieden+Kennedy London
Best Local Execution of a Global Brand
Title Entering Company Entering Country Brand Other Credits
A little help with the footy, like only Google can PHD Media Australia Google Home 72&Sunny
Share A Moment with Cadbury Dairy Milk Starcom Pakistan Cadbury Dairy Milk Stimulus – Digital Invasion
#ThisIsOurTime PHD United Kingdom SKODA Fallon
Cradle Of Health MediaCom India Pampers
Is Pepsi Ok? OMD United States of America Pepsi Trademark Goodby Silverstein & Partners, Acceleration
The Adaptive Data Lighthouse Mindshare India Lifebuoy
Best Partnership Award
Title Entering Company Entering Country Brand Other Credits
Missguided Styles Love Island MediaCom United Kingdom Missguided Missguided
Helmet Hijack MediaCom Viet Nam Head & Shoulders
Turning Start Up Dreams into Reality MediaCom France Allianz
The Last Issue Wavemaker Poland Gazeta.pl, BNP Paribas, Mastercard VMLY&R
Five Gum 2018 Bounce 2.0 Campaign MediaCom China FIVE
MOUNTAIN DEW & Game of Thrones: “A Can Has No Name” OMD United States of America MOUNTAIN DEW PepsiCo, HBO, Golin, PepsiCo Design, Pepsi Content Studio, Jimmy Kimmel Live, Hearts & Science, The Content Collective
Content Creator of the Year
Title Entering Company Entering Country Brand Other Credits
The Trust - WSJ Barron's Group Branded Content Team The Wall Street Journal | Barron’s Group United Kingdom
El Recluso (The Inmate) Telemundo International Studios United States of America
CNBC Catalyst CNBC Catalyst United Kingdom Havas International
FOX Lab Latin America FOX Network Group Latin America United States of America DM9DDB, Dentsu X, National Geographic, FOX Lab Latin America
Entertainment
Title Entering Company Entering Country Brand Other Credits
Fighting Fake News in Real-Time PHD Canada Société Radio-Canada
Das Re-Boot MediaCom Germany Sky Sky Germany Creative
8 Days MediaCom Germany Sky Sky Germany Creative
Monty: The World’s First AI Predictive Commentator Mindshare Australia Foxtel Google
Fashion, Beauty & Retail
Title Entering Company Entering Country Brand Other Credits
Digital Window Shopping Touché! Canada Canadian Tire Corporation
Missguided Styles Love Island MediaCom United Kingdom Missguided Missguided
Helping Girls Shine Virtually and in Reality Mindshare China Maybelline
Makeup on the Way Mindshare China Maybelline
Financial & Utility Services
Title Entering Company Entering Country Brand Other Credits
Expedition ElectrON Touché! Canada Hydro-Québec LG2
How we gave the cheque "a checkmate" Starcom India Axis Bank
It's Payback Time MediaCom United States of America Ally RGA, Anomaly
NatWest - Women Who Made Me Verizon Media United Kingdom NatWest Zenith
100 years Deka – 100 headlines Havas Media Group Germany DekaBank Scholtz&Friends
FMCG
Title Entering Company Entering Country Brand Other Credits
The Oh Henry! 4:25 Bar UM Canada Oh Henry! Anomaly
Blend-In MediaCom Israel Pantene
Hacking Prime Day Mindshare United States of America Cheerios Ketchum
#Twinning MediaCom United States of America Cesar AMV BBDO, Weber Shadwick, BBDO, Starcom, Catapult
Pharma
Title Entering Company Entering Country Brand Other Credits
Flixonase Allergy Tracker powered by AI MediaCom Russian Federation Flixonase
Thrush: The Musical PHD Australia Canesten
Benadryl - Dynamic Muddle Prevention UM United Kingdom Benadryl A Million Ads
ACUVUE® #SeeItThrough J3 United States of America ACUVUE® Brand Contact Lenses Fleishman Hillard, Deutsch, JWT Brasil
Panadol: This is what we're made of MediaCom Ireland Panadol
Sports
Title Entering Company Entering Country Brand Other Credits
DSM takes you inside the Tour De France PHD Singapore DSM
Run the World Mindshare China Nike Wieden & Kennedy
Monty: The World’s First AI Predictive Commentator Mindshare Australia Foxtel
F1: Unleashing the Greatest Racing Spectacle on the Planet Wavemaker United Kingdom F1
Rainbow Russians MediaCom United Kingdom Paddy Power
Tech Transparency Award
Title Entering Company Entering Country Brand Other Credits
TV Audience and FMCG Measurements MediaCom Germany Crnogorski Telekom, Ipsos
Lucidity Brings Transparency and Auditability to Programmatic Advertising Lucidity United States of America
Building trust through the media supply chain Fenestra United Kingdom Media Bounty
CHEQ - Lifting the Curtain on Ad-Verification CHEQ United States of America
Kargo Kargo United States of America
Technology & Telecommunications
Title Entering Company Entering Country Brand Other Credits
Cover Portugal Arena Media Portugal NOS Havas Portugal
Selling A Phone With Hidden Powers Starcom United States of America Samsung Galaxy Note9 R/GA
Huawei StorySign Wavemaker United Kingdom Huawei
Huawei: The Unfinished Symphony Huawei United Kingdom Huawei Wavemaker, RED Consultancy
The Effectiveness Award
Title Entering Company Entering Country Brand Other Credits
Congratulations on your new job! Initiative United Arab Emirates Infiniti of Arabian Automobiles
Helmet Hijack MediaCom Viet Nam Head & Shoulders
You're Out! MediaCom United Kingdom Oral B
Driving ROI Home for Christmas Quantcast United Kingdom Meadow Hall
Hacking Prime Day Mindshare United States of America Cheerios
The Adaptive Data Lighthouse Mindshare India Lifebuoy
Tourism & Travel
Title Entering Company Entering Country Brand Other Credits
Find your True North Havas Media Australia Emirates Spotify Australia & Hydric Media
We're Ready KOI IXS Puerto Rico Puerto Rico Tourism Company
Boosting Hotel Bookings with Dynamic Creative Xaxis Denmark Radisson Hotel Group GroupM, MediaCom
Experience The Exceptional. Now. The Wall Street Journal Barron's Group United Kingdom VistaJet
Sound Travels Expedia Group Media Solutions United States of America Brand USA