Winners 2013

After an outstanding evening of celebrations and rewards of all things media and marketing at the 24th M&M Global Awards, the winners are now safe in the knowledge they will remain the best in international media for at least another year to come.

Entering Company                         Campaign                                            Other credits

Best  Automotive Campaign
MediaCom Shell Helix: Driven to Extremes JWT, Edelman, Iris, Crunch, Discovery Networks International
Best Campaign for Reaching Business and Political Decision Makers
Maxus UPS Terracotta Warriors Saatchi & Saatchi Stockholm, B-Reel, MSL Nordic, Atomgruppen
Best Communications Strategy
MediaCom Spread the Spirit: Coca-Cola Inspires A Massive Movement in Ramadhan and Raya McCann Erickson Indonesia
Best Contribution to a Campaign by a Media Owner
Yahoo! Life of Pi  Soap
Best Engagement Strategy
PHD Dove – Real Beauty Sketches YouTube, Ogilvy Brazil, Edelman, The Audience, Mavens
Best International Launch or Re-Launch Campaign
OMD Introducing Vodafone Red
Best Local Execution of a Global Brand
Initiative A Million Reasons to Believe in Thailand Maco
Best Nation & Destination Marketing Campaign
OMD Upgrade to Canada Gutenberg Networks, London
Best Targeted Campaign
Starcom MediaVest Group The Satire Revolution UTURN, Zero Wirelabs
Best Use of Content
Starcom MediaVest Group The Candidate Edelman, TBG, Publicis Italy, Unruly
Best Use of Digital
PHD Dove – Real Beauty Sketches YouTube, Ogilvy Brazil, Edelman, The Audience, Mavens
The Effectiveness Award
MediaCom To Your Armpits and Beyond! BBDO, Starcom MediaVest Colombia, AlmaBBDO Brazil
The Global Viral Excellence Award
OMD The Miracle of Medinah Sky Tweets Crispin Porter & Bogusky, Curb
The Sports Performance Award
MediaCom Thank you, Mum AdMaster, Baidu, Sina Microblog, Youku, Tencent, CCTV
Luxury Brand of the Year
Patek Philippe
The International Marketer of the Year
Fernando Machado Brand Development VP, Dove Skin Cleansing & Care
The Media Excellence Award
Samsung
Campaign of the Year
PHD Dove – Real Beauty Sketches YouTube, Ogilvy Brazil, Edelman, The Audience, Mavens
Agency Network of the Year
MediaCom