MM Awards

WINNERS 2010

Thursday 10 September 2010 saw over 700 people gather together to celebrate the 20th M&M Global Awards
To see full write ups of each winnng entry, please visit:

www.mandmglobal.com/community/awards-and-events/mandmawards2010.aspx

 

Here are the winners:

 

Campaign Categories

Best Nation / Place Branding Campaign

Sponsored by    


WINNER: Kosovo- The Young Europeans

Entering company: BBR/ SAATCHI & SAATCHI

Other credits: ZenithOptimedia, PR Solutions, Panorama Plus

 

Best Campaign for Reaching Business & Political Decision Makers


Sponsored by
TV5Monde


WINNER: Dell Heroes

Entering company: MediaCom India

Other credits: Bloomberg UTV

 

Best Campaign Reaching High Net Worth Individuals


Sponsored by  
WSJE


WINNER: HSBC Private Bank "Opening Doors"

Entering company: Mindshare

Other credits: CNBC Europe, CNBC Asia, Band News

 

Best International Launch Campaign

Sponsored by  Eurosport


HIGHLY COMMENDED:
Battlefield Bad Company 2 Launch

Entering company: MediaCom

Other credits: Agency Republic

 

WINNER: Say NO to Winter Blues

Entering company: PHD Spain

Other credits: DDB Spain

 

Best Use of Content

Sponsored by IP Network

HIGHLY COMMENDED: ALAN WAKE: BRIGHT FALLS

Entering company: UM

Other credits: agency twofifteen, McCann Erickson, Machinima.com

 

WINNER: CONFESSIONS OF CORPORATE SPIES

Entering company: Starcom Dubai

Other credits: Leo Burnett Dubai

 

Best Use of Digital

Sponsored by   Publicitas


HIGHLY COMMENDED: ALAN WAKE: BRIGHT FALLS

Entering company: UM

Other credits: agency twofifteen, McCann Erickson, Machinima.com

 

HIGHLY COMMENDED: The Worlds Biggest Signpost

Entering company: Farfar Isobar

Other credits: Mission PR

 

WINNER: PUMA HARDCHORUS

Entering company: ZenithOptimedia International

Other credits: Droga5 USA

 

Best Contribution to an International Campaign by a Media Owner


Sponsored by   M&M


WINNER: Philips Health & Wellbeing

Entering company: The Economist Group

Other credits: Carat Global Management

 

The International Targeting Award

Sponsored by   Cream

HIGHLY COMMENDED: The Legend of Akhtamar

Entering company: Amsterdam Worldwide

Other credits: Coy Communications!, Magic Group

 

WINNER: Battlefield Bad Company 2 Launch

Entering company: MediaCom

Other credits: W&K

 

The Effectiveness Award


Sponsored by   Accenture


HIGHLY COMMENDED: Downy Vanguard

Entering company: MediaCom Philippines

Other credits: P&G Philippines, Campaigns & Grey PR

 

WINNER: Gillette Mach 3: Women Against Lazy Stubble

Entering company: MediaCom India

Other credits: Madison Communications

 

Best International Communication Strategy


Sponsored by   Newsweek


HIGHLY COMMENDED: Swatch how we wear it

Entering company: ZenithOptimedia International

Other credits: N/A

 

WINNER: Gillette Mach 3: Women Against Lazy Stubble

Entering company: MediaCom India

Other credits: Madison Communications

 

Best International Corporate Branding / CSR Campaign


Sponsored by HBR


WINNER: Shell helps drivers save fuel 

Entering company: MediaCom 

Other credits: Yahoo!, Edelman, Iris Digital, JWT

 

Non-Entering Categories

Campaign of the Year


Sponsored by  
Publieurope


WINNER: CONFESSIONS OF CORPORATE SPIES

Entering company: Starcom Dubai

Other credits: Leo Burnett Dubai

International Marketer of the Year

Sponsored by   euronews


WINNER: Ines van Gennip, Head of Brand Marketing, Samsung Electronics Europe

 

The Media Excellence Award

Sponsored by


WINNER: South Africa Tourism

 

Agency Network of the Year

Sponsored by  


WINNER: MediaCom Worldwide

 

a C Squared Brand